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You are here: Home / Facebook / Facebook Ad Inspiration: 4 Ways To Spark Your Creativity – 1 Minute Moment #71

Facebook Ad Inspiration: 4 Ways To Spark Your Creativity – 1 Minute Moment #71

March 7, 2017 by Amanda Webb

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What To Do When You're Stuck For Facebook Ad Inspiration
What To Do When You’re Stuck For Facebook Ad Inspiration

Do you have ad creators block? Are you stuck for Facebook ad inspiration? You’re staring at a graphic, a bit of text and it just looks bland. Why would someone click your ad when you find it so dull?

The truth is, your work is probably fine. Like most creative blocks we tend to stumble into a lull from time to time. We can shake that sinking feeling by taking a walk, a shower, a nap or by looking at the work of others for inspiration.

It’s inspiration that we’re going to tackle in this post. I’m going to look at four ways you can find your Facebook ad mojo. I’ll show you some cool tools and hacks that make it easier.

How To Find Facebook Ad Inspiration

1. What ads are targeted at people with similar interests to you?

I recently discovered this trick and now I’m hooked. It’s fascinating to scroll through the type of ads that are targeted at people with a specific interest. This won’t just give you creative Facebook ad inspiration but it will give you targeting ideas too.

Here’s where to find it:

  • Scroll through your Facebook feed until you find an ad
  • Click the down arrow
  • Select ‘Why am I seeing this’ from the drop down menu
Find an ad in your feed and click the down arrow
Find an ad in your feed and click the down arrow
  • The next screen will tell you why you have been targeted for this ad.
  • Click ‘Manage Your Ad Preferences’
See why you are being targeted
See why you are being targeted
  • The next page shows you your interests.
  • Click on one of these and you’ll be able to see ads that have been targeted at people who have that interest.
Find inspiration for your Facebook ads by clicking your interests
Find inspiration for your Facebook ads by clicking your interests

 

Ads targeted at people who are interested in Social Media Examiner
Ads targeted at people who are interested in Social Media Examiner

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2. Creative Hub

Creative Hub is a tool in your Facebook ads manager that lets you mock up ads. It’s really handy when you are pitching to clients but it also has a section that can help kick start your creativity.

You can access it by clicking the three lines at the top left-hand side of your ads manager and selecting ‘Creative Hub’ from the ‘Plan’ menu.

Find 'Creative Hub' in your ads manager.
Find ‘Creative Hub’ in your ads manager.

Click ‘Get inspired’ at the top of the screen and select the ad type you are looking to create on the left-hand side.

Click 'Get Inspiration' to see different ad examples
Click ‘Get Inspiration’ to see different ad examples

3. AdEspresso Facebook Ads Gallery

This is essentially a search engine for Facebook ads. Where the tools above will give you general inspiration you can narrow your results to industry or topic specific ads using the AdEspresso Ads Gallery.

You can filter results by company, topic, industry, placement, objective and more. I, of course, searched for cats.

AdEspresso Facebook ads gallery is a search engine for ads
AdEspresso Facebook ads gallery is a search engine for ads

 

Cat related ads found by AdEspresso
Cat related ads found by AdEspresso

4. Create a swipe file

When you’re scrolling through your Facebook feed and an ad captures your attention take a screen grab. I have an album on my phone dedicated to cool ads I’ve seen and I scroll through it anytime inspiration escapes me.

What do you do?

What do you do when you get stuck for inspiration for your Facebook ads? Do you have any tools or techniques you use? I’d love to hear about them.

Want more Facebook ad tips? Read more here.

 

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

 

What To Do When You're Stuck For Facebook Ad Inspiration
What To Do When You’re Stuck For Facebook Ad Inspiration

 

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Filed Under: Facebook, Facebook Advertising, Video

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