Do you have ad creators block? Are you stuck for Facebook ad inspiration? You’re staring at a graphic, a bit of text and it just looks bland. Why would someone click your ad when you find it so dull?
The truth is, your work is probably fine. Like most creative blocks we tend to stumble into a lull from time to time. We can shake that sinking feeling by taking a walk, a shower, a nap or by looking at the work of others for inspiration.
It’s inspiration that we’re going to tackle in this post. I’m going to look at four ways you can find your Facebook ad mojo. I’ll show you some cool tools and hacks that make it easier.
How To Find Facebook Ad Inspiration
1. What ads are targeted at people with similar interests to you?
I recently discovered this trick and now I’m hooked. It’s fascinating to scroll through the type of ads that are targeted at people with a specific interest. This won’t just give you creative Facebook ad inspiration but it will give you targeting ideas too.
Here’s where to find it:
- Scroll through your Facebook feed until you find an ad
- Click the down arrow
- Select ‘Why am I seeing this’ from the drop down menu
- The next screen will tell you why you have been targeted for this ad.
- Click ‘Manage Your Ad Preferences’
- The next page shows you your interests.
- Click on one of these and you’ll be able to see ads that have been targeted at people who have that interest.
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2. Creative Hub
Creative Hub is a tool in your Facebook ads manager that lets you mock up ads. It’s really handy when you are pitching to clients but it also has a section that can help kick start your creativity.
You can access it by clicking the three lines at the top left-hand side of your ads manager and selecting ‘Creative Hub’ from the ‘Plan’ menu.
Click ‘Get inspired’ at the top of the screen and select the ad type you are looking to create on the left-hand side.
3. AdEspresso Facebook Ads Gallery
This is essentially a search engine for Facebook ads. Where the tools above will give you general inspiration you can narrow your results to industry or topic specific ads using the AdEspresso Ads Gallery.
You can filter results by company, topic, industry, placement, objective and more. I, of course, searched for cats.
4. Create a swipe file
When you’re scrolling through your Facebook feed and an ad captures your attention take a screen grab. I have an album on my phone dedicated to cool ads I’ve seen and I scroll through it anytime inspiration escapes me.
What do you do?
What do you do when you get stuck for inspiration for your Facebook ads? Do you have any tools or techniques you use? I’d love to hear about them.
Want more Facebook ad tips? Read more here.