This week’s social media roundup includes a rant, some fun, some video tips and resources and more.
The common elements of good storytelling
We can weave storytelling in to our businesses in lots of ways.
For example:
- Social Media
- Training
- Powerpoint presentations
- Speaking engagements
- Pitches
- Blogging
I’m sure there’s many more too. This article from the Next Web tells the story of a storyteller and outlines some of the elements that make a good story.
How To Find The Day That You Joined Twitter (And See Your Very First Tweet)
Topsy has slowly become my favourite Twitter search engine. This week I learnt that it can also show you not just your first but all of your tweets.
The problem is when I started scrolling through my old tweets I couldn’t stop. It was fascinating to see how little I tweeted at first. And my first tweet on my first Twitter account? It wasn’t a classic:
‘I’m learning how to Twitter’.
The Worst Social Media Advice You Will Ever Hear
There is a plethora of bad advice about using social media. If you are a newbie it must be hard to know which advice to follow.
This article from SteamFeed made me smile. I’ve heard these comments over and over again. Some claim to make social media easier ‘post the same thing to all networks’, ‘hire an Intern’, others make it more complicated ‘Be on as many social networks as possible’.
8 Promotional Videos You Might Actually Enjoy Watching
It takes a lot to make me click play on a promotional video but here are 8 that Hubspot suggests might be worth while.
The one that really made me want to click was the one from Airbnb. It is a crowdsourced project, they put together a story and asked people to shoot six second segments as vine videos. The collated result is quite impressive.
The Big Problem with the Phrase “Add Value” in Content Marketing
If you are a business blogger you probably find yourself having to constantly justify the time you spend doing it. Of course there are lots of ways you can mark the success of your efforts: How many readers do you have? How many social shares? How many leads is it bringing in? If you are a new blogger these numbers may not be huge but we often forget about some of the other, hidden benefits of blogging.
This brilliant rant from Marcus Sheridan shows you that good blogging will always have value.
Who else wants 7 Extremely Useful Online Video Marketing Tools?
If video is part of your social media plan this is an article you should take a look at. Some of these tools will help you edit, others will help you create and promote. I’m particularly excited to discover Goanimate and Powtoon. I’d been looking for something like this for a project.
Facebook Advertising Campaign Structure: A Hands On Tour
Facebook changed it’s advertising structure this week adding a new layer of control. As always we can rely on the wisdom of Jon Loomer to take us through it. Read more here.
And From Spiderworking this week
Write Blog Titles & Get Inspiration With Hubspot’s Blog Topic Generator – Cool Tool
You may end up not using the blog headlines that this blog topic generator creates but they will give you inspiration. It works particularly well in conjunction with monthly themes. The suggestions it comes up with might spark some good ideas. Read more about how it works here.
Twitter Custom Timelines – How To Set Them Up & What To Use Them For
I’d been holding off on trying Twitter custom timelines as they required the use of TweetDeck. I have never been a TweetDeck fan always preferring Hootsuite. The good news is that you can set up a web based TweetDeck account in less than a minute and get creating custom Timelines immediately. I show you how in this weeks videocast.
Blog Comments – A Quick Guide To Giving & Receiving
Is blog commenting a forgotten art? It’s a discussion we have at our bloggers network over and over again. Most of us find people will prefer to comment on social media channels than on our blogs. We also all admit that we don’t do enough blog commenting ourselves.
I’ve resolved to change this and have incorporated blog commenting in to my daily schedule. Here’s my tips on commenting and getting more comments.
Free Social Media Marketing eBook – The Banter, The Craic, The Business
Last weekend we launched our first eBook over at We Teach Social. In it we investigate how 10 traditional Irish traits can make you better at social media. It’s free to download here.
If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. Click here for more info.
Lots of good info there as always Amanda, I particularly enjoyed the post by Steamfeed, I love sitting down with new business people and showing them which platforms are best for them.
I’ve actually come across a couple of businesses in the last week who are getting interns with the specific intention of getting them to do all their social media and I do wonder about the quality especially as the business owner hasn’t a clue and seems to be handing it all over! Scary but they didn’t want to listen to my gentle questioning of this – as far as they were concerned they were getting the job done for a good cost. Unfortunately people seem to think that as many of the social media tools are free, it shouldn’t take much time or money to implement them 🙁
I feel your pain. They could strike lucky and get a great intern but unfortunately business owners just tend to assume that the younger generation know everything about social media. In some cases that could be true but very few know about marketing or business. Maybe recommend doing some training with the intern?
They seem to think that because the intern is young and is ‘on twitter’, they will know exactly what to do!! Maybe they will come back to me!
http://wideo.co is an excellent free tool to create animated videos. You can upload your videos to youtube