This week I’ve found some great stuff there’s some blogging tips, some Facebook myths, content curation tips and more. For those of you who read my post on IFTTT on Monday you’ll be glad to hear that my recipe worked like a dream and saved me loads of time putting together this post.
Instagram Video Done Right: 10 Inspiring Brand Examples
One of my favourite social media tools, Vine, is just over a year old. After Vine came Instagram video, taking the 6 second video and extending it to 15 seconds. I still prefer Vine for video, maybe I’m brand loyal or maybe the added challenge of trying to tell my story in 6 seconds keeps me interested.
Whichever is your favourite short form video doesn’t seem to be going away. Here’s 10 examples of brands using Instagram video to great effect. I think the Toyota USA dancing ad is my fave.
How to Do Keyword Research: A Beginner’s Guide
Are you a blogger? If so do you do keyword research? I know many of us try and guess our way around it but as with everything, by spending a little bit of time researching and planning you will see better results.
This post from Hubspot takes you step by step through the process of researching keywords, it makes it look easy. This is a keeper for me. Better keyword research is on my agenda for the coming months.
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
Many of you probably saw the ‘Facebook Fraud’ video over the last couple of weeks. It claims that Facebook advertising is a waste of money. Those of us who use ads effectively were immediately on the defensive. Whilst we were worrying one man had his head screwed on, Jon Loomer stepped in with his measured response. If you’ve seen the video you must read this too.
Upworthy Traffic Gets Crushed
When Facebook changed their posting algorithm at the end of last year, we all saw post reach drop. It appeared to hit ‘Upworthy’ particularly heavily as they suffered a devastating drop in traffic. Was this really due to Facebook or was there something else behind it? I really enjoyed this post from Business Insider and found the conclusions interesting.
How to Speed Up Your Content Curation Process
I’m going to be writing more about content curation later this month. Essentially content curation is finding great content and sharing it with other people. This blog post is an example of content curation.
In this post from Social Media Examiner you will discover how to efficiently put together a good basic curation plan. It even includes two of my favourite cool tools. IFTTT and Feedly. Well worth a read.
Your Headlines Suck. Here’s What You Can Do About It
This post is the antidote to the keywords article I shared earlier. Keywords may help your posts get found by search engines but they don’t always make clickable headlines. If you feel your blog headlines aren’t enticing potential readers to click it’s worth a read.
12 Free Templates that’ll Get Your Social Media Mojo Going
ShortStack have been putting out lots of great content recently, their templates have been particularly helpful. I initially bookmarked their Twitter one to share with you but they surpassed themselves with this post full of useful social media templates. There are design templates for all the major social networks and there area also blogging templates, perfect for newbie bloggers.
And From Spiderworking.com This Week
Save Time & Automate Social Media Tasks With IFTTT – Cool Tool
This weeks cool tool was one I had been meaning to try for years. Somehow it always slipped down my list but now I’ve set it up and realised how easy it is I’m wondering how I left it so long.
IFTTT automates tasks between social networks. You add your social sites and set up recipes to link them when you hit certain triggers. In this post I set up a recipe that sends links I save to delicious tagged ’roundup’ to a Google Drive spreadsheet. It certainly seems to have saved me time today.
How To Schedule Google+ & Twitter Posts With Buffer [Tutorial]
This weeks video cast shows you how to schedule content to Google+ and Twitter using Buffer. I’ve been using it a lot since I discovered I could schedule to my Google+ business pages with it. Again it’s been a huge timesaver and it ensures I keep my page populated.
A Quick Guide To Social Media Scheduling
Scheduling social media updates can be a controversial topic. I do believe however that it is an essential part of any social media strategy. Of course there are times when it is inappropriate but when used properly it not only saves time but can make your marketing more effective. Here’s the why, where and hows in my quick guide.
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