Since Facebook relaxed the competition rules I’ve seen all sorts of interesting competition ideas designed to peek engagement. Some are clever some not so.
If you are stuck for a good Facebook contest idea have you though of running a competition with a hidden image? Maybe a guess what or a guess who contest, if so today’s cool tool could help. HeavyMural pixelates images for you, disguising the original content.
Before I go into detail I have one caveat, if you are running a competition of this kind do make sure it is on message, that it will attract the right people to interact and to Like your page. A competition that spreads too wide only results in users that have no interest in your product or service or sharing information about it. Target your prize and the question to those who are most likely to buy or get involved with your brand.
Here’s how it works
Visit The HeavyMural website
Either drag an image from your computer into the box on the top left hand side or click ‘Choose your image’ to upload one from your computer.
The image is immediately pixelated:
If like mine the original pixelated image is still a bit obvious you can play with some of the other filters and settings, you can change the type of pixel and the colour scheme. You can also change the size of the image by changing how many pixels per column are included.
My finished masterpiece is at the top of this post, can you see what it is yet?
Once you have finished click on ‘Export PNG Image’ on the left hand side and save your image ready for upload to Facebook.
This is a really simple tool to use, you can quickly create your customised image, all you need to do is spend a bit of time creating a competition post to accompany it that is compelling and targeted.
Thanks to Kate from PetSittersIreland for inspiring this post.
If you would like to find out more about creating a Facebook strategy for your business check out the ‘Facebook Advanced’ course from We Teach Social that I will be teaching starting 4th November.
