We can all who has shared or Retweeted us on Twitter simply by logging on and looking at our Interactions. But what is the value of these RT’s? How much further are they pushing your message and who is pushing it out? This weeks cool tool ‘retweet’ shows you.
Here’s how it works
- Visit the Retweet website.
- Sign in to the app using Twitter
- Now you have logged in Retweet will pull up your most recent tweets and display how often they have been RT’d.
- By clicking on these individually you can see who Retweeted and more importantly the reach of each of these RT’s. It appears to be measured on follower count alone.
- Clicking ‘top retweets’ on the menu will offer you your most RT’d tweets and you can analyze these in the same way.
What’s the benefit?
It gives you a rough idea of who your most influential friends are, the people who share your content that have the most followers. Of course follower count doesn’t equal influence but it’s definitely worth checking out the profiles of those who have a large reach to see if they are genuinely good Tweeps that you can build better relationships with.
It gives you a good idea of which Tweets provoke the most shares. Looking at mine I can see that tips and blog posts relating to conferences seem to perform the best for me. Luckily I always tweet like a mad thing at conferences but it’s good to see that the accompanying blog posts travel well on Twitter.
Although this app is nice there are a couple of issues that I have with it.
1. it seems that this only measures new style RT’s, these are the ones that are generated by just clicking the retweet button under a tweet. I find that old style RT’s when a Tweet is quoted as part of a message from a user are far more effective and I’d love to see the data on these too.
2. I’ve mentioned above that the reach is calculated on follower count. This makes sense of course, this is the potential number of people that can be reached with your Tweets, but it’s dangerous to assume that someone is influential just because they have a lot of followers, always check out their profile in more detail. I also see value in engaging with people who aren’t hugely influential on Twitter, it’s good to get to know people within my target market so ignoring those with less followers is not good practice.
Have you used this app? Were you surprised with what it revealed? Let me know in the comments.
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