Last week we promised to tell you more about MailChimp our favorite Newsletter and mailing list management tool. So here are 7 reasons why we love MailChimp so much.
1. It’s Free
Completely free up to a maximum of 500 subscribers and 3,000 mails per month. However if you want to loose all the MailChimp branding from your mails you can pay either by the email or subscribe to one of their paid plans.
Once you’ve used the free service and your mailing list expands you probably will have no problem paying for it!
2. It’s easy to create pretty emails
Not only does MailChimp come with pretty pre-made templates for HTML emails but it is pretty straightforward to create your own template. It also has inbuilt picture editing software so that you can re-size your logo to fit the mail.
3. You can easily integrate the Newsletter sign up form into your website or blog
MailChimp helps you create a customised sign up form that can match the colour scheme and size of your site. Once created you can just grab the HTML to integrate it into your blog or website.
4. Fantastic Benchmarked Stats
Once you have waved off your latest Newsletter MailChimp will provide you with some great stats, how many people (and who) opened your email. How many links from your emails were clicked, how many mails bounced etc. It will also benchmark these stats against your industry.
5. Easy social media sharing
When you are sending out your campaign you can choose to share it on Social Media channels too. You also get your own link to your Newsletter which makes it easy to share.
6. Great info and tutorials
MailChimp offers great tutorials not only on using the application but on how to get the most from your Newsletters.
7. Scheduling
You can easily schedule your newsletter to go out at the time of your choosing. There is much discussion about the optimum time to send an email out, we tend to send ours out on a Tuesday or Wednesday at around 11am but the reasoning behind that is by no means an exact science.
Don’t forget that if you want to subscribe to our Newsletters for tips, special offers and news you can do so using the sign up form on the top right hand side of this site.
