What did we learn at Social Media Marketing World?
I grabbed Maryrose Lyons from Bright Spark Consulting and Kate McQuillan from Pet Sitters Ireland at LA airport on our way home and we discussed some of our highlights from the event.
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Mark was one of my fist interviews on this Podcast, we all attended his session and some of our top quotable moments were from his speech.
He talked about how we can become ‘Known’ not famous and that’s the topic of his latest book (affiliate link). We’re not his only fans you should have seen the queue to get books signed and selfies after his presentation.
Maryrose reminds us of one of his most amusing analogies. Auntie Maude in Iowa who you know you should visit, feel guilty for not is LinkedIn.
Kate talks about Marcus and his session that outlined the types of blog posts you should be writing to capture people at the point of purchase.
He also shared case studies of clients who had followed his method.
Marcus was also a guest on this very podcast.
Larry has been a favourite blogger of mine for a while but I missed his presentation. Luckily Maryrose attended and was able to share his method for content promotion.
He recommends auditioning content on Twitter and only picking the best from there to promote on Facebook. His term for top performing content is Unicorn and badly performing content is Donkey.
I was inspired to record this podcast at the airport after attending Pat Flynn’s session. He gave us a list of podcast ideas that could attract more listeners. Only time will tell if you listen to this one more than the others.
ROI and measurement are the focus of many small businesses now. We need to know that our efforts are improving our sales.
Ian talked us through the tools we can use to measure our online success. Using his PRISM system he broke the tools into sections, each representing a stage in the sales funnel.
I talked to Ian about PRISM in a previous episode.
Ian agreed to share his presentation with you. You can request a copy here.
Did you enjoy this podcast format?
I’d love to hear your thoughts and if you did we might do another in the future.
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