Are you getting negative feedback on Facebook posts? What is negative feedback and why does it matter?
Facebook is constantly telling us that the best way to get organic reach is to provide quality content. But what is quality content and how does Facebook judge your content?
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The truth is that we don’t know but there are two factors that seem crucial:
- Do your posts get much engagement from the people who do see them? This includes clicks, likes, shares and comments.
- Do you get negative feedback on Facebook posts? This includes hiding posts, hiding all your posts, un-liking your page from a post or marking a post as spam.
Of course the type of negative feedback you get matters too. A post marked as spam is going to have a stronger negative effect on your future reach than a post hide.
In this video I show you how you can find out if your posts are getting negative feedback and what type of feedback you are getting:
It’s ok if you get occasional negative feedback, particularly if your posts are getting a lot of reach. If you find you are getting negative feedback on multiple posts it might be time to re think your posting strategy.
Tips for avoiding negative feedback:
- Post content that is entertaining, informative or educational
- Avoid overly promotional posts
- Post content that is relevant to your target market
Your Turn
Do you have any tips for achieving better organic reach on Facebook? I’d love to hear them.
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