Have you noticed that more and more of your tweets are getting marked as favourites by users?
I’m not quite sure when it happened but it seems that there has been a sudden surge. Twitter is one of those networks that is constantly evolving, it’s users make the rules and that’s what makes it so fresh and dynamic.
Being a bit of an old fuddy-duddy I’d only just got used to the amount of hashtags people use and now this, favourites everywhere! In all seriousness I find this an interesting trend. The Twitter favourite button seems to have become the Twitter alternative to the Facebook ‘Like’. Here’s three ways to use Twitter favourites.
Acknowledging A Tweet
Have you ever looked at your Twitter stream and seen a tweet from someone. You want to acknowledge it but you can’t think of a good reply and you are not sure if it has enough relevance to re-tweet it. This is when the favourite comes in. By clicking the star underneath the tweet you are letting the person who sent it know that you saw it and appreciate it.
Because Twitter is such a fast moving stream you may loose track of that really cool tweet or link that someone shared. By clicking favourite underneath it you are saving it to your favourites page and you can go back and view it later. It is similar to bookmarking the link but with Twitter favourites you can save tweets even if they don’t contain a link
I use favouriting for testimonials. The only tweets I favourite are those sent to me by customers endorsing my service. This way when people want to know if my service is good I can direct them to my favourites stream.
By doing this instead of retweeting not only am I keeping a record of those positive tweets, acknowledging the person who sent them but I’m also hiding the fact that I have a big head.