A lot of the small and local businesses I talk to are concerned about customer complaints on their Facebook page. I can understand why, it might be rare but when a complaint gets legs we all hear about it, the comments pile in and we all love to watch a storm unfold. If it gets big enough people will share it on Twitter as well as their personal Facebook pages.
I find it fascinating at how well or how badly some companies deal with it. It’s important to put a policy in place whatever the size of your business for dealing with negative feedback and it’s also important to act quickly in order to stop it getting out of hand.
I’ll be writing about social media policy later this week but this weeks cool tool ‘Shitstormalarm.io‘ will make sure you are informed giving you the opportunity to react swiftly.
Here’s how it works:
- Visit www.shitstormalarm.io
- Click on the ‘Get Shitstorm Alarms for your Facebook Pages’
- Allow Facebook permissions
- Choose one Facebook page to manage (to manage multiple pages you will need to sign up for the premium version.
- Add an email address and mobile number to be alerted of any potential trouble.
- Click ‘Save Alarm Settings’
Unfortunately, like a few of the apps I review here I won’t know if it works unless there is an issue… and hopefully that will never happen.
How Does Shitstormalarm.io Know If There Is An Issue?
Here’s a brief explanation from their site:
“Shitstormalarm.io monitors your Facebook Page for unusual peaks in the number of comments and postings published. We also do a language-aware sentiment-analysis to separate negative and positive postings.”
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