Finally something new has come along to eclipse the Facebook Timeline business pages. Yes the new iPad is what has been filling my feeds this week. There has been other news however and below is my pick of the best blog posts I’ve read this week. Sorry I couldn’t squeeze all your suggestions in.
Twitter and mobile advertising
It doesn’t seem that long ago that Twitter introduced promoted tweets. Twitter purists (myself included) were worried that ad’s would kill the network but so far they seem to fit in quite well. This week sees Twitter up their mobile advertising offering, allowing targeting of mobile customers specifically. This, and Facebook’s decision to display advertising on it’s mobile app show how seriously companies are taking the mobile web. Read more here on the Venture Beat blog.
Happy Birthday Twitter
Twitter was 6 years old this week. It’s amazing to think that something so young that started as a SMS service is now such a big part of so many peoples lives. It’s changed the way that news breaks and it’s given us all the opportunity to converse with people and businesses that were inaccessible to us in the past. I’ve done business on Twitter, debated on Twitter, made real life friends on Twitter and I’ve only been on it since January 2009! Here’s an app that will show you how long you’ve been on Twitter. And here’s a great article from Bernie Goldbach who’s been there since the beginning.
56% of Facebook pages have less than 256 fans!
For those struggling to build their Facebook community this could be good news. If you’ve more than 256 Likes you’re in the majority, well done! And that’s not it, there’s plenty of other interesting statistics in this infographic from Recommend.ly. Also revealing is that the second biggest page type is local businesses and that 82% of all pages only post 5 times a month! Read more here.
13 brands using Linkedin business pages
I often feel that Linkedin is one of the most undervalued of all social networks. But according to Hubspot in this article Linkedin is 277% more effective for lead generation than Facebook or Twitter. If you feel that you’re not getting full benefit from Linkedin read beyond the stats to discover how to maximise your business page profile. This is something we’re currently working on at Spideworking.com.
Hiring Interns via Facebook
What an innovative way to hire an Intern, and just in case you’re worried, the job on offer is a fully paid Summer position. A marketing company called Fast Horse is asking Facebook to choose someone for the job. Applicants upload their submissions to a Facebook app and the applications are voted on by the community. More here. Would you trust your Facebook fans to choose the right person?
Facebook Timeline icons
If you are still in the midst of redesigning your Facebook page before it’s converted to Timeline at the end of the month this free icon set may help you. They can be used to customise your app tabs and all the basics are there. I called them ‘not beautiful’ on Twitter during the week (and was caught out by the designer) but they are functional and well designed, perfect for anyone who wants something quick and easy to make their page look good.
Re-arrange your Pinterest boards
Pinterest is still a hot topic and if you are using it for business it’s worth having a look at this post from Write On Track. It shows you how to re-order your boards so that some appear more prominently. This is a great way to highlight seasonal offerings, special offers or a particular board you want to draw attention to.
And from Spiderworking.com
If you missed the Lunch & Learn I participated in on the Sage Ireland Facebook page you can pick up all the tips shared from all the experts on the day on the Sage Ireland blog.
My second video tutorial for those of you trying to get to grips with the new business Timeline Facebook pages. Some simple tips on pinning posts to the top of your page, featuring posts and repositioning images.
This week I finally got around to answering one of the most common questions I get asked. How do you get more Likes to your Facebook page? I’m sure I’m missing a few so do leave a comment if you have a great tip to share.