Back in October we asked you to share your social media questions with us. Dan from Tradesmen.ie asked:
“When you don’t have content to post to Facebook are there any other resources to use to keep Fans entertained/interested?”
Here’s our 5 top tips for keeping your page populated and your community interested:
1. Don’t panic!
You don’t have to post to your Facebook page everyday or several times a day, if you have nothing to share it’s fine to leave it for a day, your community won’t disappear. In fact recent research has shown that pages that post more than three times a day have less ‘Likes’ than pages who post less frequently. (Thanks to Krishna De for the info).
2. Create a content calendar
Creating a content calender allows you to spread your content out and ensures that you are consistent in your updates. Plan out your month, when are you going to post and what are you going to post on those days. Consistency will keep people coming back to your page. Think about creating a weekly feature just for your Facebook page, whether it be a recipe or in Tradesmen.ie’s case a DIY tip.
3. Be generous
Social media is all about sharing. You don’t need to produce all the content for your Facebook page yourself. Find content from others that would be of interest to your target market. You can post links, videos and quirky news stories that your community might find appealing. To find links use Google Alerts and subscribe to RSS feeds from your favorite blogs.
4. Ask for feedback
Ask questions or run polls to encourage your community to interact. ‘What DIY job have you been putting on the long finger?’ or ‘What’s your favorite makeover show?’ for example. Ask your community to ask their own DIY questions and get some of your experts to answer them for them.
5. Be personal
People often think that just because they are running a business page they should keep it strictly about business but people like to know there is a real human being behind the page. There is no harm in sharing what is happening in the office today, Hairy Baby kept us entertained last year with stories of Seamus the bird stuck in their factory, we were all delighted when he finally found his way out. Cafe Paradiso in Cork shared photographs and stories about their refit after being hit by the floods last year. I even noticed today that Simply Zesty were talking about what bar of chocolate they would bring into the office for ‘Chocolate Wednesdays’!
Have we left anything out? What tricks do you use to keep your page populated? Let us know by commenting below.
