I’m very excited that this year I’m going to be able to attend the full Social Media World Forum in London. The event, taking place on the 29th and 30th of March 2011 takes place in the Olympia. It is split into three streams.
1. The exhibition and social media hub. Free to attend this offers an interactive learning and discussion space. Over the two days participants will have the opportunity to learn basic social media marketing techniques and discover some of the tools that are available to assist them.
2. Enterprise social media. This first set of workshops focuses on internal social media and B2B social media. Aimed at marketing professionals (that’s me!) there is a fantastic line up of speakers and topics. I’m hoping to gather lots of information here that I can pass onto you and my clients. Internal social networks are becoming more and more popular and I’m looking forward to seeing how businesses can fully utilise these tools.
3. Social TV and Mobile Social Media. Social TV really made a splash towards the end of 2011, applications are popping up left right and centre allowing you to share your TV preferences and Google TV is leading the way to integrate social media into our viewing. There can be no denying the growth of mobile Internet use with 200,000 Facebook users logging on from their mobile device (Facebook, November 2011) it is important to consider this trend in the future of any social media campaign.
A section of the SMWF agenda will be dedicated to looking at the impact of these new trends.
For the full agenda have a look at the SMWF website. I’ll be tweeting live from the conference so don’t forget to tune into the Spiderworking.com Twitter feed on the day.
Even better, if you are planning on going along to either the free workshops or the full paid conference tweet me or leave a comment on this post and hopefully we’ll get a chance to have coffee.