It’s hard to believe that KLCK is four months old now, back in Kildare for the first time since our initial gathering it was great to see how this ‘thing’ that we created had grown. Lots of new faces this month with some great blogs and info to share.
The first section of the meeting was presented by John O’Connor from Red Oak Tax Refunds who talked about how to measure the success of a blog, not just how much traffic you are getting but, for those of us in Business, are these site visitors translating to sales or hard leads? One of the strongest messages to come out of John’s presentation was to set objectives for your blog and measure their success. Initially this could be traffic or bounce rate but as your blog progresses you may want to see blog readers using your contact form, subscribing to your newsletter or Liking your Facebook page. We discussed the use of forms on blogs or websites. Two of our members have experience of long forms not getting the expected results. John had one amazing stat; since changing his standard contact form to an ‘apply now’ form and has found it 80% more effective.
We then opened the floor up for a round table discussion. The amount of knowledge in the room was phenomenal, some brave volunteers showed us their blogs and asked for and gained some great feedback. We talked about finding inspiration for blogging and discussed some useful tools to help with the process.
There was no live feed this month due to technical issues but I did try and keep up with it all via Twitter. You can click here to view the archive.
A big thank you to Johnstown Business Centre for hosting the meeting and filling us up with coffee, tea, biscuits and mini muffins 🙂
The next meeting will be in Carlow on the 8th of December, we will post details on our Facebook page and Linkedin group when we have them. You can also join the KLCK mailing list and we will send you out details of all further meetings.
We also have a discussion group on Facebook if you want to get involved between meetups.
Sounds like it was a great night, I was sorry to have missed it but enjoyed reading all the tweets and learnt from them. I’m looking forward to the next one 🙂
Luke Sweeney says
Sorry I missed it- I paid a visit to the red oak site…. It’s very well done. As a matter of interest what was Johns call to action before “apply now”?
He had a small contact form with quite a few details that needed to be filled in. We thought that site visitors could have been put off by the amount of information to complete.