You may not consider your email mailing list social media. It almost falls into that traditional marketing slot but it is a great way of communicating with your target market and if done well can keep customers connected with your brand and encourage more interaction… which of course inevitably leads to more sales.
So here’s our 4 top tips for Newsletter beginners:
1. – Permission
Make sure you have permission from your subscribers to add them to your list. It is a common mistake to start collecting email addresses and then send them unsolicited emails. There are several problems that can arise from this. Firstly if someone hits the junk button when they receive your email it puts a black mark against your email address, if enough people do it your future emails will be considered spam. If this isn’t scary enough imagine how annoyed someone might get if they start receiving your newsletter on a regular basis. Instead of receiving something they have an interest in they could start getting annoyed with you and your brand and articulating this to others.
2. – Great Content
As with all social media, provide valuable content! If you are sending a monthly newsletter don’t just try to sell something. Offer something of interest to your customers. For example, we try and offer a tip or a hint every month and a competition as well as a special offer. Hopefully this means that people will look forward to receiving our updates and read them fully.
3. – Catchy Title
Come up with a catchy hook for your email title. People are going to be less inclined to open a mail that is named ‘May Newsletter’ than they are one that says ‘Cool Twitter Tools and Free Social Media Audits’.
4. – Good Tools
Use a good Newsletter management tool, there are lots available, some by subscription and most with a free trial. We use and recommend MailChimp as it is easy to use and is free up to 500 subscribers. We’ll be talking more about the benefits of MailChimp in part two of this blog next week.
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