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Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support

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You are here: Home / What the UTM?

What the UTM?

Mini Course – Get more data and understand your marketing success using tracking links

Small business marketers…

I’m sorry but you can’t stretch time.

Unless you steal the Tardis.

Because time travel is the only way to get through those marketing projects you’ve got planned.

And the Doctor needs the Tardis right now.

Time travel aside. There’s another solution.

Do less stuff.

But what if you do less marketing stuff and in return, you get fewer leads, fewer sales, less revenue?

Amanda is pointing at the words What the UTM

UTM tracking links to the rescue

These magic links will show you exactly what marketing is delivering results.

They fill the holes in your analytics and attribute success to the right channels.

They are the easiest way to get granular about the parts of your digital strategy that work, and the parts you can abandon.

And that means you will see actual results from split tests, creator campaigns, social media, email marketing, affiliates, speaking gigs, podcast appearances, ads…

But if they’re so wonderful. Why don’t more marketers use them?

Why do I see fear in your eyes just at the mention of UTM?

🙈 Because it sounds technical so you put it aside for another day?
🙉 Because you know what they are but they just add a layer of complexity to your busy schedule?
🙊 Because since Google switched to GA4 you don’t know how to see the results in your Analytics?

Take this short course, and in less than an hour you’ll be hooked.

You’ll want to use UTM links whenever you can, and you’ll know how to do it, fast.

You’ll get:

✩ Use cases – How and when should you use tracking links?
✩ The lowdown – What even are UTMs?
✩ The how to – 2 quick and easy ways to create UTM links
✩ The results – Create reports and explorations that will show you the impact of your UTM tracking

All of this, in under an hour, and for under a tenner.

Get access to the ‘What The UTM’ course now for just €9.99

BUY NOW FOR €9.99

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