This week I’ve been doing a lot of research so I’ve discovered some really interesting YouTube business promos, a great beginners guide to social media marketing and some cool infographics.
3 easy steps to engagement marketing
It’s that question that comes up again and again. How does engaging customers improve your revenue? The answer to that question is partially laid out in this book review from Social Media Examiner. More than just a review it takes us step by step through one case study with real results – an increase in revenue of $100,000 dollars for one company. It’s not just about social media but takes you through a process of engagement. Definitely worth a read for inspiration alone.
How to target 25-40 year olds online
Every one seems to talk about the Millenial generation or Generation Y when it comes to online marketing but what if your target market is a little older? How do you reach them? I just fall in to the 25 – 40 age group so I was fascinated to see if the conclusions drawn from this article on ProBlogger would apply to me. And yes they did in many respects, I value informational posts over sales posts – but doesn’t everyone? I like the personal touch, I want to know who is behind a business & word of mouth referrals are likely to sway my decisions. I’m not convinced that these tips appeal just to my generation but to the social consumer in general. Still a great read whoever you target market may be.
The best YouTube promo videos ever?
I’ve been researching YouTube this week for a workshop I’m giving and the one video that gets recommended to me over and over again is this one from Dollar Shave Club and I can see why.
The challenge of keeping an audience engaged and watching for the duration of your video is the biggest one for small businesses. The Dollar Shave Club features here a long side two other videos that achieve that goal well. Inspiring stuff.
In the future for Facebook?
I’m still not sure if I’m a big fan of apps that share my every thought on Facebook, integrating Spotify, the newspapers I read and other apps into Facebook is a great way to store all my information but I’m not sure I like cluttering my friends newsfeeds with this info. For that reason I usually set apps to private when I add them. I can see the value in it though, I mentioned earlier in this post that I do rely on friend referrals when I want to buy a product, being able to see which products, books and films my friends like… and more importantly which friends is a useful way to discover new interests. This interview with the chief engineer from Facebook hints at how apps and social sharing will shape Facebook in the future. Interesting stuff.
Making friends and influencing people
I often spend time on SlideShare looking for inspiration for presentations and I was delighted to stumble upon this guide to social media marketing from We Are Social.
The ultimate social media sizing guide
It happens to me all the time, I need to create a twitter background, a Facebook cover image or profile pic and I have to spend time trying to find out what size it needs to be. This huge Infographic has it all, Facebook, Twitter, YouTube, Google+, Pinterest and Linkedin. It’s one I’ll be bookmarking and I can see it saving me lots of time in the future.
Facebook – How questions effect comments, likes and shares
Another Infographic caught my attention this week, I find asking questions via status updates on Facebook hugely valuable. It helps me research what people think and how they act on social media – great for when I’m preparing workshops – and it’s a great way to get some engagement on your page. The questions feature itself seemed to loose steam shortly after it launched and I find the status update a far better way to get responses. Hubspot have put together some data in Infographic form to show how questions do gather more comments but often less likes than other types of content.
Do Questions Work on Facebook? [Infographic]
And from Spiderworking.com this week
Cool Tool – Add twitter cards to your blog
I was delighted to find Yoast for my blog, not only is it a really simple way to get Twitter cards enabled on your blog but it’s also a fantastic SEO tool. Here’s how to use it to enable Twitter cards.
Why can’t I schedule posts on my Facebook page
If you have been unable to get scheduling working on your Facebook page could this be the reason? Have you got your ‘voice’ set correctly? This weeks 30 second video shows you how to check.
Yes Facebook really do take down pages for violating competition guidelines
It’s a question I am commonly asked. Do Facebook really take down pages that run ‘illegal’ competitions? It’s tempting to flout the rules when we see so many other pages breaking them but is it worth the risk? Here’s two and a bit examples of pages of different sizes who have lost their pages due to rule breaking.
Have a great weekend.
If you enjoyed this post click here to subscribe to our blog updates by email.