It’s always lovely to get a RT or to get people linking to the content on your website. Wouldn’t it be even better to know who is driving the most traffic to your website from Twitter? This weeks cool tool BrandInfluencer does exactly that and even gives you ways of rewarding them. You will need to have Google Analytics installed on your website for this to work, it’s pretty handy. Here’s how it works
Visit BrandInfluencers.com and click ‘Try now’
Next you will need to authorise the application to access your Google analytics
BrandInfluencers will then generate a report for you, this can take a few minutes but they will email you when it’s ready.
Here’s mine, I can instantly see not only who had driven the most traffic to my site but also how many page views that has generated. Not surprisingly I guess I am near the top of my own list. However there are a few there that I wasn’t aware of beforehand, these are definitely people I shold follow and engage with more in the future.
You can take this data one step forward and try and encourage more shares by creating a campaign, you can either just ask or you can insentivise shares with a prize.
The simple campaign is dead easy to set up. Just click on ‘Simple campaign’.
If there is a specific blog post or page you want to promote add it to the ‘Website’ field.
Click ‘Preview’ to see what your page will look like
If you are happy click publish.
People can now click a simple button to share your site via Twitter.
The final option allows you to add a prize for the person that drives most traffic to your website. This could make an interesting Twitter contest although I’m a little sceptical about how relevant the traffic you get this way will be.
I really like the way this app can tell me who is influencing traffic to my website. This is huge and it’s always good to know who I should be thanking and getting to know better. I’m not sure however I’d use the campaign options, I want people to visit my website because the content is useful to them. My aim would be to capture a proportion of these as customers, I feel that bribing people to visit will just increase my bounce rate and not necessarily translate to business or even long term readership. However I’m willing to be proved wrong! What do you think? Would you use the campaign options? Is there value to traffic gained this way?
HTT All Twitter for alerting me to this cool tool.