It is easy to take water for granted, when ever we feel like it we can go to a tap and get an unlimited supply. When we are out and about we can walk into any shop and pick up a bottle of the stuff. If you’ve ever had to go without tapped water for a day you know how hard it can be, I guess we don’t know how much we use it until it is gone.
Today is Blog Action Day, bloggers across the world are posting their thoughts on the world water crisis and it is a timely reminder that there are people all over the world who are living without or with very little clean water.
Two charities who are working to help those without water are Wateraid and Charity Water. Both are using Facebook to spread their message:
1. Wateraid
Water Aid’s Facebook page encourages you to take part in their latest campaign, changing their profile picture to reflect it. Currently it’s ‘Dig Toilets Not Graves’. It also has a gift list showcasing the charity gifts it offers and allowing you to set up a gift list (although I did find this to be a confusing process).
On the wall they post interesting stories and reactions to clean water stories. I feel the page although well subscribed to is lacking some interaction so why not give them some comment love today in support of Blog Action Day.
2. Charity Water
Charity Water has far more interaction on it’s page but sadly lots of good comments from their ‘Likers’ are hidden behind a wall filter. They post lots of great stories including the story behind some of their fundraising events. This encourages more comments and likes as featured fundraisers become advocates of the page. The landing page is interesting, lots of calls to action and things you can do to virtually support the cause. My one gripe is that it is still displaying ‘September’. Finally the addition of a Ustream tab allows them to broadcast live to their Facebook page.
A big congratulations to both pages for embracing Facebook, I was quite surprised to see how many charities don’t include Facebook in their marketing mix, it’s a great way to reach out to users and it’s free.
If you are a charity and would like to know more about using Facebook please contact us Spiderworking.com we are happy to support a number of charities with their social media presence every year.
What is your favorite Charity Facebook Page? Let us know in the comments below.
