When you set up a Facebook advert you have three options on how you are charged for that ad. By default this is set to oCPM but you can also choose to bid for CPM or CPC. That’s a whole lot of acronyms but what do they mean? CPM – Cost Per Mille That’s quite […]
What You Need To Know Before Creating Your Next Facebook Ad Campaign
[Updated: 19th August 2016] Have you created a Facebook ad campaign plan or do you give into temptation and hit that inviting ‘Boost’ button? Here’s my guide to planning for better results. Too many of us fail to plan but those who do will get more from their spend. As Facebook ad charges rise, we really […]