There are certain words that when included in email subject lines can have a detrimental effect. They can result in emails not being opened but worse than that they can cause newsletter subscribers to unsubscribe, mark your email as spam, or your email may never reach the recipient and instead get blocked by spam filters. […]
Have you thought of building your own online community?
A big part of my job is to manage our customer user groups. We now have quite a few across the UK and Ireland, meeting somewhere in the region of 150 times a year. The user groups serve a wide range of customers, each with their own unique requirements focusing on their own particular geographies […]