What’s the one thing that will make people click play on your YouTube video more than your competitors? If you said thumbnail image I think you’re right. Your YouTube thumbnail is the image that accompanies your video when it appears in search results, on your channel and when it’s embedded. Make it enticing and it […]

When you invite someone to your house you’d probably give them a reason to come. A cup of tea, a drink, a gathering or a meal. When they arrive and ring the doorbell you don’t just let the door just swing open and expect your guest to let themselves in and find their way to you. […]

How can you convert YouTube views into website traffic?  You might be a hit on YouTube but what good is that if people aren’t coming to your website, subscribing to your list, buying what you sell? For years I did nothing to optimise my videos and just used YouTube as a host. Now I’m looking […]

I used to upload videos to YouTube with no thought or structure. Then I discovered that not only did playlists help users navigate my channel but I could optimise my YouTube playlists for views. This is the third in a series of one minute moments dedicated to optimising your YouTube videos. In part one we […]

Are you tapping into related search with your YouTube videos? Tim Schmoyer recommends you do and that’s the topic of this, part 2 of optimising your YouTube videos on the 1 Minute Moment. Watch part 1 on auto-captions here How To Optimise YouTube Videos For Related Search I first heard about this technique in an […]

Adding captions is a good way to optimise YouTube videos. The written word is crawlable so you are more likely to appear in search results. I’ve been creating videos for years but until recently I’ve just been using YouTube as a hosting platform. I’d upload my videos so that I could embed them in blog posts. […]