Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
TikTok Google partnership Young people are using TikTok and Instagram to search more than they use search engines. Which must be a worry for Google. But it seems that TikTok and Google may partner up. TikTok is currently experimenting with adding Google search to search results on the platform. Spotted by Twitter user Radu Oncescu, […]
Remember goals in Universal Analytics? You can still see them if you want to reminisce. One thing that was cool and actually pretty straightforward about goals was the funnel. You could just check a box and tell analytics that this goal was only completed if people trundled in from another page. That meant there was […]
Will everyone have to pay for X? How do you feel when you suddenly have to pay for something that’s always been free? I think most people feel resentful or re-evaluate their need for the service. I think a lot of people have been feeling that way this week. In a conversation with Israeli Prime […]
What if you clocked up a sale every time someone looked into your shop window? Or visited your website? That would be cool… I’d like that. But it’s not reality. Way more people look in a shop window than buy from you. In website world, a page view is the equivalent of looking in the […]
Google require a disclaimer for AI political ads Could AI be the next thing that sways the vote? Google just announced that from November onwards, people running political ads will need to add a disclaimer if they used AI to create the ad. We know political campaigns, particularly in the US, will use every tactic […]
Share Instagram feed posts with close friends only People don’t post on social as much as they used to. I’m not talking about creators or businesses. I’m talking about non-marketers. It seems that people feel pressure to create something Instaworthy. So instead of posting publicly they use messaging tools and share to close friends lists. […]
