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Sometime last Thursday they arrived. Facebook reactions exploded onto Irish and Spanish news feeds. People were delighted, not only were they using them with abandon but status updates were full of chatter about them. I’d love to say that I stood back and watched but I was blown away too. There’s something about a yellow […]
Is advertising stuck in the 20th century? This was the title of a paper I wrote for the CongGregation, an un-conference held in Cong, Co. Mayo at the end of last year. You can read it here. In the run-up to the event and during the discussion that we had around the topic my thoughts […]
A few weeks ago I noticed a massive dip in my Facebook reach. One post only got 9 views but 10 likes, I was confused. A day later reach seemed to have returned to it’s regular level but I’ve seen it dip again, not as far as 9 views but definitely below previous levels. It […]
This post is a bit of a departure from my usual stuff but The Web Summit (now known as The Summit) got me thinking… One of my favourite TV shows when I was a kid was Tomorrow’s World. I loved the way it showed me what the future might hold. I sat glued to the […]
When Gary Vaynerchuk took the stage at Web Summit I could tell he wasn’t going to be everybody’s cup of tea. He’s the sort of guy who could either rub you up the wrong way or inspire you. Luckily I find him inspiring and I see his swearing and attitude as a sign of his […]
For most of us when we hear the word ‘brand’ or ‘branding’ we think logo, some of us may think about colour schemes etc. but branding goes way beyond your logo as Amanda Jobbins from Sage persuaded us at the Dublin Web Summit. So if it’s not our logo what is it? ‘Brand is about […]
