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Last night Facebook announced changes to it’s Facebook promotional guidelines. My first reaction was that this is good news for small business. Although there is more to Facebook contests than getting page likes they are hugely effective for doing so. It seemed unfair that it was so complicated for small business to run a competition […]
Last week I was asked to speak to the KLCK Bloggers Network about Facebook competitions. It’s always a topic that gets people talking. Some people know they are running Facebook competitions against the rules but don’t know how to run them properly. Others are already running them by the rules and are frustrated by those […]
In the past I’ve talked to some extent about the promotional guidelines for Facebook competitions. However much we talk about it people still seem to flout the rules. There are two specific reasons that people do this: They don’t know about the Facebook promotional guidelines They know about them but they don’t believe Facebook will […]
No matter how hard we try to spread the word about running competitions by the rules on Facebook, people still blatantly ignore them. But what’s the harm of running a Like & Share contest? Does it really matter that you are breaking the rules? At Monday’s KLCK Bloggers meeting in a discussion about whether people were abandoning […]
One of the most popular posts I’ve ever written was about the rules of running a Facebook competition (more here). Sadly I am contacted quite regularly by people who have lost their page as a result of running an illegal Facebook competition. You may think you can get away with it because everyone else seems […]
Running competitions on Facebook and the promotional guidelines surrounding them is a topic that constantly comes up for discussion. Companies big and small can be seen breaching them and there seems to be a huge amount of confusion about what you can and can’t do. Contests are a great way of building your community but […]
