Ad Free Meta is hitting the EU It’s actually happening. Meta users in the EU and EEA will now be able to opt for a paid ad-free experience. For €9.99 a month when purchased on desktop you can stop the ads.  This sounds like fun but if too many people opt-in, it could cripple the […]

Instagram stories audiences What if you have different segments of customers that you engage with on social media? How do you keep your content relevant to people with different needs and interests? A new feature currently being tested by Instagram could be the answer. It will let you share your stories with smaller groups of […]

TikTok Ad-free subscription I often think the one thing Elon Musk missed with his subscription service was the option for no-ads for subscribers. I know people would pay for that. It’s one of the reasons I pay for YouTube Premium. And now TikTok is experimenting with a subscriber model that will exclude ads. For $4.99 […]

TikTok Google partnership Young people are using TikTok and Instagram to search more than they use search engines. Which must be a worry for Google. But it seems that TikTok and Google may partner up. TikTok is currently experimenting with adding Google search to search results on the platform.  Spotted by Twitter user Radu Oncescu, […]

Will everyone have to pay for X? How do you feel when you suddenly have to pay for something that’s always been free?  I think most people feel resentful or re-evaluate their need for the service. I think a lot of people have been feeling that way this week. In a conversation with Israeli Prime […]

Google require a disclaimer for AI political ads Could AI be the next thing that sways the vote? Google just announced that from November onwards, people running political ads will need to add a disclaimer if they used AI to create the ad. We know political campaigns, particularly in the US, will use every tactic […]