Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business
ROI Driven Digital Marketing Strategy for Your Business
This month’s business book club review is ‘Made To Stick’ by Chip & Dan Heath. Are you memorable? Do people remember what you say, what you post on your blog and on social media? Does your content inspire action? As much as we like to think people hang on our every word and are enthused […]
‘Find your writing voice’ is a phrase that’s repeated to writers over and over again. But what is this magical voice and where can we find it? Chris Brogan’s book can help. Occasionally, I like many others struggle to write. Sometimes the words flow but at others, my writing becomes stilted and formulaic. I know that […]
Do you run events for your small business? Trending by Beatrice Whelan is the handbook you need. This year has been the first in five years that I’ve not been involved in running an event. For almost five years I was involved in the KLCK bloggers network, for three Blog Awards Ireland and last year, […]
Can capitalism save the world? That’s the big and surprising question addressed by Robin Chase in Peers Inc.* It was less than 20 years ago that I first watched Rollerball. A 70’s movie than imagined a world owned and run by corporations rather than countries. It was a dystopian fantasy then but it’s one that […]
A book written in the 30’s about how to get your own way… that’s bound to be evil isn’t it? A slightly dogeared copy of Dale Carnegie’s ‘How To Win Friends And Influence People’ * has been knocking around my house for a few years, we’d purchased it as an oddity and although I’d thought of […]
Somehow I’d forgotten I liked Gary Vaynerchuk. The Irish version of Donald Trump is a man called Bill Cullen. For those of you who aren’t familiar with him, he’s a self-made businessman who played the Trump character in the Irish version of ‘The Apprentice’. There’s a lot to admire in Bill. He succeeded against all […]
