Should You Switch Google Signals On In Analytics?

Should you switch Google Signals on in Google Analytics?

I’ve been telling people, no, don’t do it. When you do Google applies what it calls ‘thresholding’ to your data. 

And that means it will only show you things like page views once it reaches a minimum threshold. If you have low traffic this is a nightmare.

So I’ve been telling people to switch it off unless they use retargeting in Google Ads.

But something just changed.

If you run Google ads and use Google Analytics there’s a new setting that means you can do both without losing important information from your Google Analytics.

It’s just one switch and I’m recommending you switch it on.

Here’s how to configure your Google Signals in GA4

Go to your admin panel and click on ‘Data Settings’ in the second column

Choose Data Collection from the menu

At the top of the next screen switch ‘Google Signals On’

Scroll down and switch Include ‘Google Signals in reporting identity’ off.

This will let you run remarking ads whilst avoiding thresholding in your Google Analytics reporting.

P.S. It’s about data collection you may want to check with your legal team if you have one