Meta Shopocolypse
On August 10th 2023 Meta will close down shops that don’t use Meta Checkout. Which is pretty much all shops outside the USA. Shops in some countries that have a future opportunity to add Meta Checkout will retain their shops. That doesn’t include Ireland but does include the UK.
That means that you’ll have to go back to driving traffic to your website rather than your Instagram or Facebook shop if you want to make sales.
Meta claim this is so that ads can be more effective. When you add its checkout system it can track the user through the whole process no matter what privacy controls they have in place.
https://www.facebook.com/business/help/953630345801994
Instagram helps with UGC
User-generated content is some of the best content you can get to promote your business.
Shared by real customers, images and videos of products in ‘real life’ help your audience trust they are making the right decision to buy from you.
Instagram is now helping you find UGC for your shop. It will help find posts about you and your product, you’ll then be able to request permission to use them.
When you get permission you can add that content to product pages and elsewhere.
https://help.instagram.com/3514581701914650
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Pay per article on Twitter
You know what it’s like, you find an article you want to read, you click through and it’s paywalled. That’s fine, people need to be paid but maybe you don’t want to commit to a full subscription just because there’s one interesting article.
Wouldn’t it be good if you could pay just to read that article? Wouldn’t it be good if you didn’t even need to go find your credit card because it was part of a system you’d added your payment details to already?
That’s what’s being proposed by Elon Musk. He’s suggesting that Twitter users could pay per article on the platform. I love it!
Meta Location Targeting Gets Trimmed
Location targeting in Meta ads is a little ropey, particularly in Ireland. It doesn’t seem to know exactly where we are.
Could this be why it’s updating location targeting so that instead of being able to target ‘people living in’, ‘people recently in’, or ‘people travelling in’, you’ll now only be able to target ‘living or recently in’?
This is frustrating for businesses who rely on of these specialised location targeting options, but perhaps will be more accurate?
https://www.jonloomer.com/big-change-to-meta-ads-location-targeting/
AI for LinkedIn Jobhunters
Writing job applications is hard, I imagine it’s particularly hard when you write a lot of them. How do you sound sparkly and interested every single time?
LinkedIn is experimenting with an AI-fired feature that will help you write your job applications. If it’s only as good as Chat GPT you’re going to need to do a tonne of editing but it could be enough to stop you procrastinating and finally apply for that dream job.
https://www.engadget.com/linkedins-new-ai-will-write-messages-to-hiring-managers-162528197.html
Free Twitter API For Some
The crazy cost of accessing the Twitter API has meant a bunch of services have gone offline. Essential information sites have had to throw in the Twitter towel.
But now, Twitter says some of those services may get API access for free.
According to tweets from the Twitter Dev account, verified gov or publicly owned services that tweet weather alerts, transport updates, and emergency notifications can use the API for those purposes for free.
But they still need to pay for verification…
GA4 Custom Funnel Report
I love creating funnel explorations in Google Analytics, they can show you how well your website is converting customers. They’re particularly great for e-commerce stores.
But to keep an eye on your funnels you have to go into explorations, scroll through the ones you created, click on it, update the time frame, and analyse.
Now Google is introducing a new report powered by the funnel exploration. Once you’ve created an exploration you can tell Google to create a custom report that you can quickly access from the sidebar. Which is nice.
https://support.google.com/analytics/answer/13012015?sjid=2406142474845218314-EU
