5 Instagram Links
You can now add up to 5 links to your Instagram profile. Which is nice. But should you?
One of the issues I’ve had with tools like Linktree in the past is that they contain way too many links, making it hard for a viewer to decide where to go. That often means they don’t go anywhere and stay on Instagram instead.
So don’t use all 5 unless you really have to, link to the stuff that matters, and always use UTM. That means you can track clicks in analytics and make a better decision about the links you share.
https://techcrunch.com/2023/04/18/instagram-takes-on-linktree-and-others-with-support-for-up-to-5-links-in-bio/
Better Instagram Reels Insights
One of the frustrating things about Reels is knowing not just if people watched your Reels, but how long they watched for. Did they just scroll by or did they watch for longer?
Instagram just updated Reels insights to show you the total amount of view time on your Reels videos and the average watch time. A way better way to find out how your videos are doing than a watch.
Another cool new feature will send you a notification when someone follows as a result of watching a Reel.
These features will show you if your Reels are engaging your audience and contributing to growing your audience. That means you can adapt your strategy depending on what you discover.
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Twitter Blue accounts are now prioritised
Elon Musk announced in a tweet that ‘Verified accounts are now prioritised’. At the time, no one was completely sure what he meant, but subscribers hoped that they’d get a boost in the algorithm.
And yes that is what seems to have happened. Several accounts and commentators have reported a huge difference in impressions between verified and non-verified accounts. Verified accounts also get pushed to the top of comment threads.
Is this a good thing?
Probably not for the world but as a business it could be the thing that pushes you to hit the subscribe button.
https://www.socialmediatoday.com/news/twitter-implements-prioritized-display-of-tweets-from-twitter-blue-subscrib/648610/
Meta ads glitch
Did something odd happen to your Facebook ad account at the weekend? Many users reported that ads manager significantly overspent their budget for no apparent reason.
It seems it was a glitch and Meta has pledged to refund overcharged accounts.
https://gizmodo.com/facebook-meta-ads-glitch-overcharge-refund-1850369914
Slack Canvas
Private social networks are on the rise. Channels like Slack and Discord where you can connect with like-minded people are becoming more common.
And now Slack has added a new tool that can help you share the important info that your community needs to know directly in the app.
No more linking offsite to engagement policy, onboarding or anything else.
‘Canvas’ is a document you can create within a Slack channel and share with other members without them having to leave the app.
I expect to see more new features from Slack, Discord and even WhatsApp as the hunger for private social networks grows.
https://www.theverge.com/2023/4/25/23696394/slack-canvas-document-editor-app
Use WhatsApp on multiple phones
Finally, you’ll be able to use the same WhatsApp account on more than one phone.
WhatsApp has been pushing itself as a business communication tool for quite some time. But if you run a business and have more than one person (and phone) attached to customer service, managing your account is tricky.
Now you will be able to officially add multiple devices to the same WhatsApp number. This will make customer service for small businesses via WhatsApp much more efficient. There’s even the opportunity to outsource it without having to hand over the physical phone.
https://www.theverge.com/2023/4/25/23695914/whatsapp-one-account-multiple-phones-multi-device-support
Instagram polls in comments
This will be cool if it happens.
Instagram is working on a feature that will allow you to add a poll to the comments of an Instagram post. This could be a great, quick way to get engagement from your audience.
Yay.
