Twitter circles are here
What if you want to talk about more than one topic on Twitter? Maybe you’re a marketer who loves cats, maybe you have two distinct segments of your target market, or maybe you are a small business that doesn’t want to have two accounts, one for friends and one for business.
Twitter just rolled out Circles, or maybe ‘circle’ as you can only create one, for all users.
Circles let you create a group of people, a bit like close friends on Instagram, who you share specific tweets with. You can add up to 150 people to your circle and it can include anyone, even people who don’t follow you.
When you tweet your circle it will appear with a green badge underneath so people can see it’s a circle tweet.
This could work well for hosting better conversations with a niche group amongst your audience. It will be interesting to see how businesses use it.
YouTube Promotions Tab
Growing your YouTube channel organically is hard work. Could promoting some of the videos you create make it easier?
YouTube is testing a ‘Promotions’ tab within YouTube studio which will make the process of boosting your video much easier.
Instead of going to your Google Ads Manager dashboard, you’ll be able to promote videos on the platform from YouTube studio. It’s not quite boost post yet, but by making it easier to promote it could mean a lot more businesses will spend on ads.
https://support.google.com/youtube/thread/18138167?hl=en
Meta customer support
Imagine losing your Instagram or Facebook account for your business. Right now there is very little you can do to resolve it. Meta’s AI system seems to be broken and suspending accounts and removing content all over the place.
Consumer TV shows are even covering the issue.
The big problem is that there is no human support from Meta when this happens. That could be about to change. It’s building a customer service division to help with this specific issue.
It’s in its early stages right now but it will be a welcome relief to businesses when it’s fully launched.
Better Twitter Links
The problem with links on any social media is that they can look a little bland and boring. And of course, that means they don’t get clicked.
Twitter is attempting to resolve this with new link display layouts called ’Tiles’. These will give publishers options for the tweets they put out.
Documentation from Twitter says you can add images, videos, buttons and more.
Tiles are currently being tested with some select publishers and they do look way more interesting than regular link tweets. This could mean more website visits from Twitter in the future.
Facebook widely viewed content
What type of content is working best on Facebook?
Facebook just launched its quarterly ‘widely viewed content’ report that shows the types of posts and the exact post that got the most views.
As part of the report, they show the breakdown of posts seen in the average feed. As expected, group posts and posts from friends perform well here.
They also show some interesting stats on link posts. These get way fewer views in general but there is less difference between posts with links and posts without from pages and a significant difference in Groups.
So it seems it’s not just the type of post that affects reach but where that post originated.
Of the top 20 posts, 14 were vertical videos which included sentiment, humour or emotion.
https://transparency.fb.com/data/widely-viewed-content-report/
Twitter professional profile updates
If you have switched to a Twitter professional account some updates to your profile could be coming.
Spotted by app researcher Nima Owji, you’ll soon be able to add a custom link to your profile. This is very Insabooky. You can choose a CTA like ‘book an appointment’ or ‘listen now’.
This could result in more clicks to your destination of choice and will make your about info more relevant to visitors.
LinkedIn Scheduling Is Coming
It’s frustrating that you can’t schedule content to LinkedIn via the platform. Social media scheduling tools allow scheduling but it’s limited as there is no API access. That means you can’t schedule carousels or videos.
But it looks like this could change. As spotted by app researcher Nima Owji the scheduling option may be on its way. I can’t wait!
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