Boost an Instagram Reel
You can now turn your Reel into an ad. That means if you have a Reel that is gaining traction and is attracting new followers you can amplify that effect by boosting it.
But before you hit that boost button you need to make sure; it’s under 60 seconds, it is full-screen vertical, that it doesn’t use interactive Instagram stickers, gifs, face filters, copyrighted music, and it hasn’t been auto-shared to Facebook.
This could be a good way to attract more followers, but are we going to start seeing more bad Reels in our feed as a result?
Instagram Map Search
Last week we learned that Gen Z uses Instagram and TikTok for search more than they use Google.
This week Instagram is expanding its map search tool.
Now you can discover popular places nearby on a map, linked back to stories posts and guides. You can filter results for restaurants/cafes/beauty salons and more (not working for me).
This is great for local businesses who will need to ensure their profiles are up to date and that users are checking in to get the most benefit. It’s also going to help any user who tags themselves in a location to get that extra reach.
YouTube Shopify Integration
If you sell products and haven’t started thinking about holiday sales yet, now is the time. It looks like social networks are going to expand their live shopping products for the season. including YouTube, last year it ran a live shopping test with creators, now it’s are allowing select Shopify merchants to connect their shops and tag products in live and regular videos.
It’s currently rolling out in the US, India and Brazil with other countries getting it later this year. Even if you can’t connect your shop directly it looks like social shopping is a trend you can tap into this season.
Soon you could have 5 Facebook profiles
Facebook is considering allowing users to have 5 versions of their profiles. Some of these may not require the user to use their own name.
This sounds similar to the Twitter circles feature which, in earlier versions, allowed you to have different versions of your profile for different groups of people.
In the past, Facebook has always been anti-multiple-profiles. But maybe as each profile, anonymous or otherwise will be connected to a real profile they will still be able to crack down on bad behaviour.
It could be useful for people who want to keep their business and personal lives separate and make admins more comfortable about connecting pages to their profiles.
Snapchat for the web (for subscribers)
Snapchat+ subscribers in select regions can now access the app via the web and make Zoom-like calls to their friends.
There’s no app required, just access it from your browser.
This is the first upgrade that is being offered to paid subscribers first. Could this bring in a flood of new subs for Snapchat? And does this mean that more snapchat users are using laptops as well as phones?
LinkedIn repost by default
You’d think that sharing a post with your own commentary was preferable to a standard share. It’s that commentary that tells your audience why you are sharing and why it’s valuable to them.
But in a somewhat strange move, it seems that LinkedIn prefers a simple repost. It’s working on a standalone repost button to encourage more of this kinda thing.
Why is it doing this? Maybe a repost is easier for users and could encourage more engagement from lurkers? Who knows!
Is This How Twitter Multi-Algorithm Will Work?
Twitter is working on allowing users to choose their own algorithms, but how will this work?
From the latest screenshot shared by Twitter developer Amir Shevat we get a hint. In the image, we can see a feed devoted to tweets about the American reality show ‘The Bachelorette’. It looks like instead of just following a topic you’ll be able to access a stream of tweets related to that topic.
Kinda like a smart Twitter List I’m looking forward to a Cat algorithm which I’ll 100% be subscribed to.