LinkedIn algorithm update
When you log in to LinkedIn is the content you see relevant and engaging? Does it make you want to engage? Do you post content with engagement in mind?
LinkedIn is making some changes to its algorithm, it’s all about making your feed better and driving more engagement. They include:
- Making it easier to tell LinkedIn when you don’t like content and why.
- If you’re in the US you can choose to see less political content. This means you need to be careful with your language in posts in case it gets flagged as political.
- See more posts from people in your network and fewer from people outside it.
- Fewer polls from people you don’t know.
- Pushing more content and news from people you follow.
This shows that LinkedIn wants to push the ‘follow’ option more and limit connections to those you want to do business with.
https://blog.linkedin.com/2022/may/5/keeping-your-feed-relevant-and-productive
TikTok replaces discover with friends feed
On TikTok the ‘Discover’ tab is where the magic happens. It’s where you can be discovered and build your audience. But could that be about to change?
TikTok is testing replacing that Discover tab with a ‘Friends’ tab, which means that the first thing you’ll see when you go to TikTok is content from people you follow. Which is weird, coz there’s already a tab for that.
Users are unimpressed as they see their viewer numbers tank.
Why would TikTok do this? Do they want people to form deeper relationships? If they show fewer amazing videos to people will that encourage people to create more content for the platform as they won’t get performance anxiety?
Twitter says no to Copypasta
It’s spammy, annoying, it’s called… copypasta, and Twitter is cracking down on it.
What is it? It’s the practice of multiple accounts sending out the exact same tweet either as a stand-alone post or as a comment. It is used to get a topic trending or into top results falsely.
Twitter will now limit the reach of duplicate tweets like these. This means these tweets will no longer appear in top search results, in the feeds of people who don’t already follow the account and it will downvote the tweets if they appear in replies.
Although this will put a stop to spam will it inadvertently affect businesses and agencies who often send tweet wording to influencers and creators to use in their posts promoting them? And what about auto-generated tweets from Twitter buttons on websites?
https://help.twitter.com/en/rules-and-policies/copypasta-duplicate-content
WhatsApp updates
According to Meta, businesses are seeing success from ads on Facebook and Instagram that open in WhatsApp chat. It’s helping them get discovered and have conversations.
Because of that, Meta is now enabling you to create ads directly from WhatsApp. It won’t display on WhatsApp, only Facebook and Instagram but it can be created there.
Plus, you’ll soon be able to get your WhatsApp messages in Business Suite.
This will be a huge timesaver for businesses who rely on WhatsApp for customer communications and it will save time from having to skip from one app to another.
https://www.facebook.com/business/news/introducing-new-ads-and-messaging-tools-for-small-businesses
Meta Lead Form updates
Lead forms in Facebook and Instagram ads have become more important since the iOS 14 update. Because almost all the action happens on Facebook you are still able to accurately track and retarget users.
And they just got better. Meta just announced updates to lead collection that includes:
- A Quote Request profile button and sticker for Instagram – This will prompt users to answer questions so you can qualify your leads.
- Filter leads – Ask a multiple-choice question in your lead form and filter leads by their answer – this will help you identify the best quality leads.
- Gated content – Instead of sending people to your website or email provider from a lead form you’ll be able to deliver the freebie or lead magnet directly from the form.
https://www.facebook.com/business/news/introducing-new-ads-and-messaging-tools-for-small-businesses
Meta Pivots News To Short Video
Meta is all about short videos again, particularly for news. It wasn’t long ago that they launched the ‘News’ tag in some regions but now they’ve informed news publishers that if they want to be seen they need to create short videos.
This is super annoying for publishers who have been receiving a revenue share from Facebook from their written content.
This is a sign that as marketers if we want to get seen on any of Meta’s platforms video content is once again crucial.
Reels make up 20% of the time people spend on Instagram and video makes up 50% of the time people spend on Facebook.
Start a space from a tweet
Instead of quote tweeting, you could soon be starting a space from a tweet. Reverse hacker Jane Manchun Wong discovered that Twitter is working on this feature.
What could you use it for? Test topics for discussion in tweets and use the most popular as the trigger for a space? What else? And more importantly, will you be able to schedule?
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