Elon Musk’s Twitter Plan
Could Twitter change completely? It’s possible as it seems to be Elon Musk’s latest baby. Last week he bought up a massive number of shares in the company. Twitter reacted by offering him a place on the board, which he rejected.
If he’d taken the position it would limit the number of shares he can buy. Without that position, he could potentially mount a hostile takeover.
If he does that what will happen? He’s been tweeting his ideas for the platform including:
- No ads.
- Blue checkmarks for Twitter Blue users.
- Turn the HQ into a homeless shelter.
- Do something about the crypto bots and scam accounts.
Weirdly, most of these tweets have since been deleted…
It’s all very Succession
Twitter officially tests unmention
Wouldn’t it be nice if you could leave a Twitter conversation like you can leave a real-life conversation? When you leave a room you’re no longer involved. On Twitter, your notifications keep pinging.
But with the long-anticipated unmentioned, now being officially tested you’ll be able to untag yourself, stop notifications and stop people tagging you again in that thread.
This is good for headspace, good for clearing out irrelevant notifications and good for Twitter as it will make it a happier place.
It’s currently being tested on desktop only.
Search is no longer just text-based. We know people use voice to search for answers on their smart speakers, and we’ve seen Pinterest and Google utilising a lens to search for things you photograph and see.
Now Google is combining text and images to give you better search results.
Using the Google app, tap on the lens. Take a photo or use an existing one. Then you can add text to refine your search results, for example, the colour of the dress you want, or how to care for a plant.
Twitter business manager
Facebook business manager has been messy. Although it’s a much better way to manage multiple accounts it’s also utterly confusing to small business users.
Now Twitter is launching its own version. Its goal seems to be to simplify Twitter ads management. You’ll be able to add or remove people and partners to your ad accounts from one interface.
What’s missing is giving people access to manage your organic Twitter account. If you choose to make the switch you will have to re-add existing ad account managers.
WhatsApp Communities are coming
WhatsApp group chats can be a real pain. They’re noisy and the content is often irrelevant. WhatsApp communities, which are currently being tested for Android in Beta will work more like Slack or Discord, allowing community members to subscribe to just the threads they need to be in.
This could turn WhatsApp into a better business tool, utilising an app that employees will already be familiar with rather than making them navigate something new like Slack.
Who uses what social media?
TikTok is only the 5th most popular app for people aged 18 – 29 years in the US according to new data from the Pew Research Centre. With less than 50% in that age bracket using it.
YouTube is the most popular for users up to the age of 65 where it ties with Facebook. It’s also remarkable that Facebook does well across age groups. It comes in 3rd for 18 – 29 year-olds and second for 30 – 49 and 50 – 64.
With this in mind, is it worth rethinking your social media plans? Could focusing more of your marketing time on Facebook be worthwhile?
Ogilvy wants authentic influencers
Global advertising and marketing agency Ogilvy just instructed its UK team to only work with influencers who do not retouch their face or body.
They say that this is because these activities can cause harm to the body image of young people. But are they in fact just following a hot trend for more authenticity online? We know it’s been a key trend for the last year or more. By tapping into it and at the same time tapping into a cause are they just making it ‘official’ that authenticity is important to the world right now?