Unmention yourself on Twitter
Twitter notifications can become a cluttered place. Particularly if you have that over-enthusiastic business owner or friend that tags you in every single post.
And then there are the arguments that people try and get you caught up in. They tag you and all of a sudden there’s a billion replies to sift through.
Unmention will allow you to duck out of conversations. When you choose to unmention yourself your tag will turn to plain text and you’ll no longer get notifications.
If an account that you don’t follow mentions you and you unmention yourself, it will block them from being able to mention you again.
You can also restrict accounts from mentioning you at all. Or all accounts from mentioning you for 1, 3 or 7 days. Enough time for you to escape the storm.
Test of Audio Rooms for Facebook
Clubhouse and Twitter spaces have been the homes of audio content until now. But what if your audience isn’t on Twitter? What if they don’t want to explore another new social network?
This week Mark Zuckerberg himself hosted a beta test of Facebook Audio Rooms. It was available to US Facebookers only.
Screenshots show that it looks similar to Clubhouse and Spaces but is attached to events.
That means right from launch, you’ll be able to schedule Audio Rooms, and charge for them through the Facebook event tool.
If audio is something you’re planning for your business and you know your audience is on Facebook, it could be worth investigating.
Facebook smart crop for video in creator studio
The best format for a video on Facebook is… 16:9 horizontal, 4:5 vertical, square, full vertical.
All of the above depending on where you share it. That means when you create a video you need to make different versions for different placements.
But not anymore. Facebook just launched a smart crop feature on Creator Studio. It uses machine learning to edit your videos to the right size without cropping out the important bits.
The tool will identify areas of interest including human faces, other human features, prominent text and high contrast areas.
This could be a huge time saver for marketers.
https://twitter.com/MattNavarra/status/1403829984523866115/photo/1
Facebook turns handwritten text into personalised messages
Personalisation is huge right now. People appreciate the personal touch. But as small business marketers, it can take a huge amount of time to customise everything for every customer.
A new tool from Facebook is going to enable you to grab handwritten or other text from an image, convert it into handwriting and replace it in the image. It only needs one word of the sample text to do it.
This will make personalisation fast, even for small businesses. It will be fun to see how marketers use it.
How to grow your LinkedIn company page
It wasn’t so long ago that LinkedIn company pages were useless. But times have changed, and LinkedIn wants to sell ads so they’ve started to take off.
This week LinkedIn shared tips on how to grow your page following.
1. Make sure your page is fully completed.
2. Add follow buttons to your website and blog.
3. Publish thought leadership. Which includes industry news and trends according to LinkedIn.
4. Choose 3 hashtags for your page and comment on hashtag threads.
5. Use Analytics
6. Activate your employees
There’s nothing groundbreaking, but it’s good to hear it direct from the network.
Twitter subscribe function for newsletter publishers
Twitter is adding a button to encourage people to subscribe to your newsletter.
The new button will encourage people to sign up for your Twitter newsletter.
It will appear on your profile giving people two options.
– Sign up.
-Read a sample.
Should you do this alongside your email marketing, or use it exclusively for your email list? And if alongside, should you charge for it?
If you’ve got a large Twitter following, maybe it’s the best place to get newsletter subs.
Twitter reactions
Reactions give us a quick and easy way to respond to online content. It’s not always appropriate to ‘heart’ something. You don’t always want to search for and add a gif. When you have options it’s easier to engage.
And that means your audience will engage more with you.
Twitter reactions are coming, and Twitter started by asking which emotions users wanted to ad.
It looks like it will be: Like, Hmm, Cheer, Sad, Haha. The icons aren’t finished yet but it looks like we’ll see a breakdown of reaction stats underneath each tweet.
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