Instagram Creator Monetisation Tools
Instagram is full of creators (Influencers) and many of these make money from merch stores, affiliates and brand collaborations.
And Instagram wants to make all this easier to do within Instagram itself.
They will be adding Creator shops, which I’m guessing will help Influencers sell merch. An affiliate platform, making it easier to sign up to programs and get payment all in one place, and a branded content marketplace that will match creators with brands who want to sponsor content.
It’s one more way that Facebook/Instagram will bring monetisation options under their umbrella and maybe help them compete with the likes of TikTok and Pinterest.
TikTok launch Lead Gen Ads
Businesses are quite rightly obsessed with email right now. And TikTok is enticing them to use advertising on their platform by offering Lead Gen Forms that will collect email addresses.
Just like on Facebook and LinkedIn, these forms will be fillable on TikTok, will auto-populate with information from the user and will connect to your CRM.
Collecting email addresses like this is a great alternative to selling with ads as it gives you long term communications with the leads you capture.
But… you’ll still need to make a video first.
Facebook Ads for Your WhatsApp
If you use WhatsApp for business and if you have a product catalogue set up, you’ll soon be able to create Facebook and Instagram ads to drive people to your WhatsApp store. And you’ll be able to do this from WhatsApp itself.
Ads on WhatsApp didn’t work, but by creating ads within the app like this, you could expand the reach of your account and attract more people to your store.
It will be interesting to see if there will be new ad types and objectives to support this (much like with Instagram boost post).
Facebook news feed algorithm update
Facebook is tweaking the algorithm that determines what users will see in their newsfeeds. But this time they are using direct feedback from users.
They are expanding a ‘Worth Your Time’ survey, which asks users if a post was worth their time after they have seen it. They are also testing other survey types like ‘Did you find this inspirational’. Plus they’ll be asking people what topics they want to see more or less of.
This gives Facebook a new set of data. They’ve found that engagement alone doesn’t give them enough feedback, people may feel differently after time has passed.
All we can do as businesses is to ensure we’re creating content that our audience will find ‘worth their time’ or ‘inspirational’, and hone in on the topics that they are interested in. We need to know our customers better.
Twitter tests SuperFollow
Superfollow, the tool that will let users charge for exclusive content is one step closer.
They’ve been testing versions of the CTA button. It could be big and eclipse the regular follow button, or smaller. It’s also accompanied by a ‘Tip’ button.
Monetisation like this could be a great income stream for businesses that create helpful content and have a large community. It’s a bit like online busking.
Twitter tests professional profiles
Professional profiles on Twitter will offer businesses and creators the opportunity to do more with their account.
It’s currently being rolled out to a small group of users in the US and the rest of us will get it in ‘The coming months’.
The biggest difference is the ‘About’ section which will sit where your pinned tweet usually would.
The downside could be an algorithm that strangles reach, which is what has happened on Facebook.
Facebook Spotify integration
If you’re listening to a tune on Spotify and want to share it with your friends on Facebook, they’ll now be able to listen to it on Facebook without leaving the app.
This looks like it’s the first hint of how the new audio tools will work. Although it doesn’t work with Spotify podcasts yet, it gives an idea of how podcast listening on Facebook might work.
If podcasting is your thing this could be huge for you.