LinkedIn adds stay at home mum as a job title
Gaps in your CV matter but I’ve always thought that gaps in your LinkedIn profile matter less.
Maybe I’m wrong. LinkedIn has just added some new job titles that will fill those gaps. Stay at home mum, stay at home dad and stay at home parent are new job title options. Additionally, you’ll be able to mark yourself as self-employed in these roles.
This move is interesting and possibly game-changing from LinkedIn. Is LinkedIn suddenly reflecting a world that agrees that these are acceptable job descriptions for CVs? Or is it attempting to change the world, whilst getting some PR along the way?
https://blog.linkedin.com/2021/april/12/a-better-way-to-address-career-gaps
How to use Facebook organic video testing
If you ever wondered if Facebook still wants you to post video content, the answer is yes.
They recently gave us a tool to organically split test video in creator studio.
The testing tool will show two or more versions of your video to a select audience for a time period you choose (max 24 hours). Whichever one gets the best results, as defined by you, will be published to the page.
This means you’ll be able to find out which videos work best for your audience.
You can even schedule videos, and Facebook will test in advance of the schedule. You’ll be able to split test text, video intros, video aspect ratio and loads more.
This is a definite sign that Facebook still wants your video content and it wants content that works.
https://www.facebook.com/watch/?v=473014823845528&t=8
Reddit audio chat rooms
Reddit has been sitting in the background for a long time. I guessed that it could be the big social network of 2021.
So it’s no surprise they are jumping on audio chat (probably).
No official comment from Reddit, but a ‘source’ is reporting audio chats could be a ‘power up’ for SubReddit (group) admins.
Redditers will be able to buy power-ups (or a full-on power-up package) and if a lot of these users are in your SubReddit you will be able to run these chats.
https://mashable.com/article/reddit-clubhouse-voice-chat/?europe=true
Twitter ads simplified
Too much choice can often lead to people abandoning your product or service. Is this a lesson Twitter have learned?
Twitter ads have never been as easy to navigate as Facebook ads, neither do they have as much uptake.
Is this because it’s hard to know what to do?
Twitter thinks so. It’s just rebranded its advertising products to make it easier for advertisers to understand what options to use. They’ve gone from 22 named products to 5 categories.
Will it make you look at ads again?
https://business.twitter.com/en/blog/announcing-rebranded-ad-suite.html
Instagram Reels ‘Following’ tab
Instagram Reels shows us a tonne of content from people we don’t follow. Which is great for getting in front of new people but not so great for keeping in touch with our existing followers.
It looks like Instagram is about to introduce a ‘Following’ tab, just like Tiktok, which will show you Reels from just the people you follow.
This could affect the viral reach of our posts, but on the plus side, it will ensure the people already invested in us will see them too.
Search for local hashtags
When you live in a small country like Ireland, it can be hard to find hashtags for Instagram that local people are using.
Most large hashtags are global, meaning you might get more engagement but it could be from people far away who will never be your customers.
It looks like Instagram are testing local hashtag suggestions. When you search the explore tab a map will show you what hashtags people use in the area and recommend local businesses.
What do older people on TikTok do?
TikTok wants you to know that it’s not just for kids anymore.
They launched a report this week that shows that hashtags related to parenting were huge.
#family- 67B views #familytime- 8B views #parenting 4B views
According to TikTok “parents are more likely to post about home appliances, snack products, business, cars and grocery products.” So it could be time for businesses to look at TikTok again. But only if you can go all-in on it.
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