LinkedIn Video cover story
Wouldn’t it be great to be able to build stronger connections with LinkedIn members before we even connect?
A new feature from LinkedIn which is rolling out right now will help you do just that.
‘Video Covers’ will allow you to upload a short video to tell people more about yourself.
You could use it to talk about your business, tell people why they should connect with you to share expertise.
They will appear within your profile picture. Video like this will help people feel more connected with you immediately.
Other updates announces include:
- Adding pronouns to your profile
- New tools for creators (influencers)
Facebook analytics is going away
Facebook Insights are what you get on your Facebook page, they tell you about your audience and how your page is performing.
Facebook Audience Insights is a more in-depth tool that can help you research audiences.
Facebook Analytics is a tool that you may not have used. It’s designed to bring activities on your website together with activities on Facebook tools. It was complex but could be helpful.
But now it’s going away. Could this be a result of the new privacy updates that will make measurement much harder?
Clubhouse on LinkedIn
There is no hiding from the fact that audio chatrooms are a thing right now. But soon you’ll be able to choose your platform to have those conversations.
We’ve seen news that Facebook and Instagram are working on their audio rooms, and Twitter Spaces are growing.
It had to be LinkedIn’s turn next. It’s working on their Clubhouse clone with a focus on creators. LinkedIn believes it will be different because it’s attached to your professional profile. If only ‘creators’ can host chats will we see better quality conversations?
Twitter spaces are coming to desktop
Twitter spaces are hot and are racing ahead in the race for audio dominance. This week we saw them add new Android hosts, and soon, we’ll be able to host and join audio chats from desktop.
This is massive for businesses that work from their laptops during the day. It could also make it easier to hook up pro microphones and improve sound quality.
Reactions for Twitter
Reactions on Facebook and LinkedIn give us the chance to respond in a more nuanced way to the posts we see. They also mean we can engage, even when a like would seem inappropriate.
On Twitter, we’ve been stuck with just the heart for too long. Twitter is surveying users to find out if adding more reactions is a good idea and if so, which reactions.
This could mean extra engagement from lurkers, but will it mean less conversation?
An end dislike counts on YouTube?
Dislike buttons suck. They can be used to bully people or attack businesses and creators. It’s much easier to click a dislike button than leave a meaningful comment. That’s why we rarely see them on social media.
One place that they remain is YouTube but it looks like they will be demoted there. YouTube is testing hiding dislike counts on videos, let’s hope it sticks.
Slow down Facebook group comments
Fights can get out of control pretty quickly in Facebook groups. Within minutes an argument can get heated with new comments appearing every few seconds.
This makes it a nightmare to manage. Facebook just added a new feature to combat this. You can select the option to slow down conversations. This will mean users will need to wait 5 minutes between comments, making them less likely to post inappropriate replies.