Twitter business profile
There’s no difference between a personal and business user on Twitter. But that could be about to change.
Twitter is working on business profiles that will showcase more useful information about the business running it.
The business will be verified, you’ll be able to add a category, your link will get promoted to a stronger position in the bio and you’ll be able to add prominent ‘about’ information that could include your location and opening hours.
Some select business users are being asked to contribute their feedback on potential features, including a content showcase, customer reviews, and a product showcase.
This could be big for businesses on Twitter but will they eventually take an algorithm hit?
Naughty Facebook groups get demoted
Facebook is going to start demoting groups in ‘Recommend’ who consistently break community guidelines. Recommend is when groups are suggested to users. Repeat offenders may also see warnings given to people who request to join, and fewer notifications being shown to members.
Persistent offenders will have the group removed.
The purpose of this intervention is to stop the spread of misinformation but looking at community guidelines, content that promotes clickbait, engagement bait and promotes giveaways could also see groups punished.
We are bound to see more reach restrictions on groups for various reasons in the future.
Instagram audio rooms
Clubhouse sure has made a big impact on the social media ecosystem. First Twitter stole the audio chat idea, then we heard Facebook was working on something similar, and now it seems it’s Instagram that is going to launch next.
This is in an extremely early stage but the microphone icon was spotted in the wild. (It disappeared shortly after).
It’s too early to see what this will look like.
Twitter spaces for all
Twitter spaces, the audio chat feature currently in Beta, is almost ready to launch to everyone.
At the moment only select users, usually identifiable by a purple circle emoji next to their name, are able to host spaces, but anyone can join in.
Twitter are hoping to give everyone the option to host a space by the end of April.
It’s going to be interesting to see how businesses will use them.
Switch off emoji DMs from Fleets
One of the downsides of stories everywhere, particularly if you have a large following, is the huge number of DMs you may get. Every time someone reacts you get a message in your inbox.
I think for many this is an advantage. It gives you a way to start private conversations with your audience. But I can imagine if you get hundreds of reactions a day, it could become tiresome to manage.
Twitter is now giving you the option to switch off DMs from Fleets when you create them, cutting back on that noise in your inbox.
Should you use this? In most cases, I’d say no.
Reels for Facebook business pages?
We know that Instagram is testing sharing Reels to Facebook from the app, in India. But could you soon be able to create Reels from your Facebook business page?
A screenshot picked up by Matt Navarra, suggests that yes, you will be able to. This is the first sign that Reels will soon be part of business pages.
TikTok Businesses gets a Messaging bot
Managing messages is a constant strain for small businesses. It makes you feel like you should be online all the time to respond.
Facebook and Instagram have addressed this with auto responder style messages, and it seems that TikTok will offer something similar to business accounts.
In your business account settings, you’ll be able to set up a welcome message for new conversations, and set up automated messages based on keywords.
Could we soon see more complex bots from third parties like ManyChat appear in TikTok?