Twitter Super Follow
If you have a loyal social following, could you monetise that as an extra revenue stream?
Twitter is introducing ‘Super followers’ a service that will allow you to charge your followers to get extra content. This could be access to some tweets, a newsletter, or a community.
It could be a nice income stream for influencers, similar to Patreon and YouTube subscriptions.
Twitter is also about to launch ‘Communities’ which you can join to see more Tweets about the topics you care about. A rival to Facebook groups perhaps.
Twitter Audio Spaces for Android
Audio social chats aren’t going away any time soon. Twitter is working fast to catch up with the latest trend in social media started by Clubhouse.
Twitter spaces, the audio-only conversation area of Twitter is about to add support for Android. Clubhouse is still iOS only.
This could mean that they get more users fast, as this is a community not served by Clubhouse (yet).
They’re also working on private rooms, where you can choose who to invite to a chat. Currently, you can limit who speaks rather than who attends.
New Twitter safety mode
How do you tackle your companies biggest problem?
For Twitter, that’s been abuse and harassment. They’ve been chipping away at it for years but the newest tool ‘Saftey Mode’ could help change the culture.
The new feature will alert users if their Tweets are getting a lot of negative feedback and give them the option to ‘auto mute and block’ commenters.
These people won’t be able to comment on your Tweets for a week.
A tool like this could hugely reduce the strain of having to deal with attacks.
There will also be the option for you to review tweets so you don’t accidentally block an ally.
This feature could make marketing on Twitter a much easier job in the future.
New YouTube Metric
Is it more important that the same people keep coming back for more of your content? Or that you attract new people?
The answer is a bit of both. YouTube just added a new stat that will show you how many of your video viewers are new, and how many are returning viewers.
This can be useful when planning your marketing.
If there are more returning visitors you may want to develop a strategy to attract new people. If it’s all new people you could develop a strategy to get viewers to come back for more.
Easier profile switching on Google Chrome
Using multiple Chrome profiles is a quick way to manage client accounts. You can set up a new profile for each user, and stay logged into the various tools and social networks they use.
Chrome is making it even easier to switch profiles. Now when you launch Chrome you can quickly select the profile you want to use. Google will also suggest setting up a new profile if it feels it would be useful.
This could be a huge timesaver for social media managers and agencies.
TikTok Summit for business owners
TikTok needs businesses so it can monetise.
One way to get us to use the platform is to educate us. On the 24th of March, they plan to do just that. The Ready Set Grow Summit is designed to help businesses understand the value of using TikTok.
It includes case studies for businesses who have had success on TikTok, tips on how to get started and build your brand as well as workshops on creating and integration with Shopify.
Google value your privacy…
Third-party cookies, are tracking cookies, owned by third party sites, that we add to our websites to help us track advertising.
But they also track user behaviour around the web.
In 2022 Google Chrome will remove third party cookies and they don’t intend to replace them with anything else that will infringe on the privacy of users.
In their article announcing this they say:
“People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising. And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising.”
This won’t affect your Facebook ads as they use first-party cookies, which means your site owns the cookie, not Facebook.
This is a bold but admirable move from Google who can clearly see the user trend towards privacy. As a seller of advertising, it’s also an interesting move.