Instagram algorithm penalises TikTok Sharing
Creating content once and sharing on multiple platforms is one way to ensure you reach as many people as possible. If you want to create Instagram Reels it only makes sense to repurpose your Tiktok content.
But Instagram doesn’t want you advertising TikTok on their platform.
A post from Instagram’s feed suggests that content repurposed from another app with an app logo on it will see decreased reach by discoverability (although it won’t affect views to existing followers). This means less exposure in the Reels tab, in the discover tab and we must imagine in search.
It will also limit reach of content that has a poor resolution or has a frame around it.
Europe Messenger Bot Limits Rolled Back
Messenger bots have been severely limited in Europe since the end of 2020 but all those features we love are coming back.
Tools like one time notifications that would give users requested alerts and media sharing will slowly be rolled back during 2021.
We will have to wait until the second quarter for OTN. It’s a relief but the slow roll back is frustrating for those of us who have invested in bots.
TikTok eCommerce Expands
If your target market is part of the ever-growing TikTok audience you could soon be using more tools to sell products there.
Just like other social networks you’ll be able to upload a product catalogue. As well as this, it looks like TikTok are setting up their own influencer/affiliate programme allowing top creators to link to products and receive a cut of sales attributed to them.
We’re likely to see shopping continue to grow on social networks in 2021 as they all look for additional revenue streams on top of ads.
Twitter isn’t freaking out about the Apple update
The new Apple iOS update won’t just effect Facebook. Other platforms that gather data will also suffer. This includes Twitter but they’re not freaking out.
At the moment the only problems they expect to see are with App ads. Could this be because Twitter doesn’t gather as much information as other platforms?
Something that has been a disadvantage in the past could well be a pro as privacy updates hit.
Android cares about privacy too
Apple has made it clear it cares about your privacy. The coming updates to their operating system that will mean you can ‘opt out’ of tracking shows that.
But what about Android users?
It looks like Google, who own Android is looking at creating their own version of the Apple privacy update. It won’t be as strict as Apple, that’s hardly surprising considering that Google also collects data so it can personalise ads.
Share Instagram Reels to Facebook Watch
Instagram may not want you repurposing content you created on other channels to their channel but they’d love you to share Instagram content to Facebook.
It will soon be easier to cross post your Reels and videos to Facebook. This means more reach and time saving. It also means more ways to keep Facebook users engaged.
Twitter Audio Spaces rolls out to more users
One of the advantages of a tool being part of an existing social network is that you don’t have to send people somewhere new to use it.
On Facebook groups have taken the place of online forums as a conversation tool. Because you use Facebook already it’s easier to stay up to date with communities there.
Could the same be true for Audio Spaces on Twitter?
The first time I heard of Clubhouse was when Twitter announced its audio spaces tool. Now it’s all that my marketing friends talk about.
This week, Twitter rolled out Audio Spaces to more users. It looks exactly like Clubhouse. When rolled out fully will this mean more people jump over to Twitter for this sort of content as it’s easier for them to access?