Facebook Admin Assist, Your Automated Group Moderator
As Facebook groups grow, they become harder to manage. You can hire moderators, or even recruit volunteer moderators, but it’s time-consuming.
Facebook is about to make it easier to deal with recurring moderation tasks.
Admin Assist is a set of rules you can create that will automatically remove specific post types.
You will be able to ban posts with links, posts from new members, posts from members who are known rule breakers.
You’ll also be able to ban posts that include specific words.
Once you’ve set it up all of this happens automatically, they’ll even tell the group member why their post has been removed.
More reach for public Facebook groups
Public groups on Facebook are those that are visible to everyone on Facebook but only members can get involved in conversations.
If you’re running one, you could start to see it growing thanks to new features from Facebook.
Posts from public groups could start appearing all over Facebook and even on search engines.
Rather than being restricted to group members (and sometimes their friends) discussions from public posts will appear:
- In the feed when it’s a discussion related to a link or shared post.
- The Groups tab when a topic is popular in many groups
- The Groups tab when Facebook thinks it’s a topic that we’ll have a close interest in.
- Search results on the web.
As an admin of a public group, you can choose if you want your posts to be used this way.
If you currently have a private group you are no longer able to convert it to a public group.
Is there a benefit in public groups to business?
Instagram is 10 and it’s celebrating with new features
Do you create highlights on Instagram?
It’s going to get a lot easier with some of the new features launched to celebrate 10 years of the social network.
You archive now shows you a map displaying where tagged stories were shot.
And a calendar view where you can see what you were doing on a specific day. It’s this calendar view that makes it easier for you to create highlights related to an event or a specific task.
Rather than scrolling forever, you can just click the date and find your stories.
You can also change your Instagram icon on your phone. Choose from all the classic Instagram looks or choose your favourite colour.
Customisation like this is a trend in digital marketing. Allowing users to customise for themselves gives them some ownership and loyalty to your brand. Is there something you can do to replicate this?
New automated comment moderation from Instagram
When you get big on Instagram you will face some annoying or bullying comments.
It’s a problem for all social networks but one that Instagram is focused on.
A nasty comment can ruin your day and if it’s fully visible to other people it can start a string of troll-like commentary.
Instagram is addressing this by hiding comments automatically if it deems them to be similar to comments that have been reported.
The commenter will be notified when this happens and it can be unhidden and read if people want to see it.
The advantage of this is that it gives you time to deal with the comment. To decide if it’s blockworthy or in fact just a bit of banter. You don’t have to worry that it’s sitting there being broadcast to the world before you’ve had a chance to see it.
Now can they do something like this for ads?
Instagram shopping hits IGTV and soon it will hit Reels too
Instagram is going all-in with shops.
What used to be a place to share your day is becoming a huge marketplace.
You can already add shopping tags in the feed and in stories but now they’re rolling it out to IGTV and Reels.
It seems to me that Facebook sees Instagram as it’s shopping interface.
This is great for small businesses as it gives them so much more space to sell. But let’s remember, Instagram is doing this for a reason. If the number of shops increases, you’ll have to buy ads to ensure your shopping posts get seen. They’ll also make money when Facebook pay is rolled out to all shops.
So use the tools they give you, but make sure you have a back up for when it becomes less effective for you.
LinkedIn is testing page stats on mobile
It seems to me that LinkedIn is a little slow optimising for mobile.
It’s crazy to think that it’s only recently that we’ve been able to post to our company page from mobile.
And LinkedIn wants us to use company pages because when you have a company page you can advertise.
This week LinkedIn is testing showing company page statistics on mobile. For any marketer, statistics are crucial to help us understand what’s performing and where we need to improve.
Let’s hope this is rolled out to us all soon.
Farewell Facebook notes (for pages)
Facebook notes are a useful tool. You can use them to republish your blog posts and articles in a format that is Facebook-friendly. You don’t have to visit another website to read a note, it’s there, on Facebook.
Social media managers use them for competition terms and conditions.
And it seems like it was just a short while ago they revamped them to mimic LinkedIn articles and medium.
It seems Notes days are numbered, for pages at least. People are seeing notifications telling them that notes are to be discontinued.
Now if you want to publish long-form content to Facebook you have two options:
1. Make your website instant article friendly (which can be complicated and glitchy).
2. Write a regular super long post and maybe attach an image for impact.