Sponsored posts for Facebook groups
If you have a Facebook group with over 1000 members there’s a new way to monitise it.
Sponsored posts are brand partnership posts and have been available to pages and creator before.
You will be able to charge a brand to advertise to your group or showcase sponsors.
If they work exactly the same way as brand collaborations elsewhere on Facebook sponsors will be able to see insights on the sponsored post.
Only groups with a membership of 1000+ will be able to avail of this tool but it will be a welcome way for people to monitise their audience.
Facebook group post metrics
Facebook groups seem to be great business tools but up until now the limited analytics meant we had no clue what sort of posts were resonating with our audience.
Facebook is testing showing group admins the reach and the engagement metrics for individual posts.
Although there are benefits to seeing this data it wasn’t long after we got to see this information about our Facebook page that we saw reach drop dramatically and had to turn to ads to promote our posts.
I can see two things happening.
- We’ll be shocked by how few group members we meet
- We learn more about how the algorithm for groups works and we’ll see some spammy algorithm hacking going on
Auto captions on Instagram stories
We all know it’s important to have subtitles on our videos so we aren’t excluding people from our content, either because they are hearing impaired or just can’t watch with the sound on.
But there’s been one place where we haven’t been able to embrace captions organically. Instagram.
Instagram is testing adding automatic captioning to Instagram stories. This is a massive and much needed accessibility move. But what about the Instagram feed?
Next I’d like to see the option to upload my own captions.
Twitter reply controls for all
Twitter replies could be a new way to foster better conversations on the network.
This week Twitter is rolling out Twitter reply controls to all users. These make it possible to only allow people you follow, people you tag or no one buy yourself reply to a tweet.
It could be a good way to keep conversations on track and shut down annoying and abusive comments.
What will you use it for?
Animated Zoom Backgrounds From Giphy
Do you want to make impact with your Zoom calls? What about adding an animated gif background?
It’s interesting that Giphy, recently acquired by Facebook is adding this Zoom feature as Facebook itself is going all in on its Zoom competitor Rooms.
Aside for regular meetings you could use Zoom to record videos for YouTube and other networks and use these gifs as part of your storytelling
Pinterest skin tone search
Do you feel represented online? If you are white and abled your answer is probably yes but otherwise it may be hard to see images that represent you.
Pinterest is determined to give you better more personalised search results. A new skin tone search will help you see make up pins and tutorials that are specific to people who look like you, with a similar skin tone.
Could Pinterest be the future of search?
Twitter DM voice messages
Twitter DMs could soon have value beyond customer care. We know there is a strong swing to private messaging and Twitter want your messages.
They’ve been adding new features and the latest test is voice messaging.
This could be a way to engage people who are more comfortable on messenger or WhatsApp.
But do people like voice messages? I find it hard to find time to listen to them all the way through and often forget to pick them up later.
However they are a great way to feel a real connection with the person sending them. They also make it easier for people who can’t or are unable to type converse.