Is this the end of the Facebook Like for pages?
What’s the difference between a Like and a Follow. Not much, is this why Facebook has decided to demote one?
When you like a page you can unfollow all the posts but the like remains.
When you follow you follow, it’s a subscription to all the posts from that page.
So why do we have both?
Facebook has slowly been demoting the Like button and this week they are testing a new page layout that will see it hidden.
The new layout moves the profile picture the the centre, gives space for a tag line and there’s no sign of the Like button.
Like is a bad metric as it misrepresents who may actually see your content. The name is also confusing when we are used to associating like with the reaction to a post.
Follow seems like a much more grown up metric altogether.
Go live with Facebook rooms
Have you ever had a conversation so great you wanted to share it with the world?
Facebook Rooms, the virtual chat room tool launched over the last few months will soon have the option for you to go live with the room to your profile, group or page.
Room participants will be able to opt out before you go live.
What could we use this for? Virtual conference interviews? You could invite viewers to jump in and ask a question. Virtual conference panels? Or could it become like the brilliant but dead social network Blab?
What will you use it for?
TikTok will get transparent about the algorithm
What do you do when your business is being picked apart by governments around the world? Tell people everything.
TikTok has thrown down the gauntlet to other social networks this week. They pledged to be transparent about their algorithm and their moderation policies public.
There were no links included in their statement but a previous post from them did discuss the algorithm.
It appears to operate in a similar way to other social network algorithms. Including
Personalising your feed based on:
- Your activity, likes, comments, shares, saves and hides
- Who you follow
- Your interests
- Music and audio used in the clips you engage with
- Diversity, to stop your feed getting stale
Will the other social networks follow this example?
Pinterest Launch Mask Campaign
Pinterest has long been a place where people consume tutorials. First through instructographics and now also with video.
Pinterest noticed an uptake of create your own mask tutorials and have run with it.
Their new campaign ‘Make A Statement Mask’ features creators who create unusual and fun masks.
This is as always great marketing from Pinterest. They’ve taken behaviour in their community and amplified it to appeal to more people.
This is encouraging UGC on a grand scale. How can you encourage and amplify more UGC in your business?
Facebook hones Workplace
Working from home is a trend that isn’t going away any time soon. Many corporations are not bringing staff back to the office until 2021.
For a company based social networking tool, this is huge. A network that connects your staff can help keep relationships alive even when you don’t meet face to face.
Facebook Workplace is embracing this by updating their product. We’ve seen new features but this week they are updating existing features, including workplace messenger to make them better.
They are also offering dark mode which is better for your eyes, a must for anyone working from home on a computer all day.
Run a personal fundraiser on Instagram
Ever wanted to run a fundraiser as your business. Perhaps you want to make cakes for first responders or donate toys to the local homeless charity. It can add the feel good factor to your business.
Instagram wants to be GoFundMe.
During this pandemic people have been doing their bit by raising money for causes they want to support.
Rather than donating to a charity these fundraisers could help a community group or fund a project that will help others.
Traditionally people user GoFundMe to raise funds but now Instagram wants in.
Personal fundraisers are being tested on Android in the US, UK, Ireland and in other regions where the ‘Donate’ sticker is enabled.
Users will be able to start a fundraiser from their profile and post about it in the feed.
Pinterest search trends are all positive
Are we looking for more positivity online?
According to Pinterest they’re users are.
Searches for Meditation are up by 44%, Gratitude by 60%, Positivity by 42%.
Other, more expected trends include morning routines and at-home exercise routines.
People are seeking out positivity, how can you encompass this in your content marketing?
How can you encompass these key trends into your content? What content can you produce related to these topics. It could help you build audiences and drive traffic from Pinterest and other online spaces.