How do you plan your digital marketing for the holiday season? How can you make sure you are prepared when it gets busy over Christmas and new year?
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To get you started I asked my marketing friends to share their marketing tips for the holiday season.
From planning to social ads to campaign ideas you’ll find it all here.
BizPaul – Like Mind Media
Given that 2020 has been somewhat of an exceptional year, taking time to do market research for your target market will put you in a more secure place when it comes to selling what people actually want, not what you think they want, or what they wanted last year.
Researching now gives you time to create products and services that more closely align their needs, which could be very different this year.
Follow Paul online:'Taking time to do market research for your target market will put you in a more secure place when it comes to selling what people actually want'Click To Tweet
Cathy Wassell – Socially Contented
Get planning now. Brands that do well over Black Friday and the Holiday Season will have the weeks mapped out, be creating great graphics or videos and building their funnels RIGHT NOW. Christmas in July, baby.
Follow Cathy Online:'Brands that do well over Black Friday and the Holiday Season will have the weeks mapped out, be creating great graphics or videos and building their funnels RIGHT NOW.'Click To Tweet
Plan ahead. Know your numbers. Know what you’re aiming for. If you don’t know these things, nothing else matters. Reverse engineer everything.
Follow Bella Online'Plan ahead. Know your numbers. Know what you're aiming for.'Click To Tweet
Jennifer Macdonald-Nethercott – Strath Communications
These three areas are key to your marketing day in day out. Making sure that you’re delivering for your customers and solving their problems will keep you in front of the right people.
Communication. keep talking to your audience and ensure that this is two way.
Engage in conversations both on your channels and in online communities.
Keep in touch with your customers, let them know you are there
By always showing up you stay top of mind with your ideal customer and I know that these people will be seeing your content.
Make sure you have a pipeline of contacts that you’re always working on converting. By having a group of warm leads that you’re always working on these customers will be ready to convert during the holiday period.
Look at what industries you’re targeting too, it’s the wrong time to sell to hospitality and tourism however if you’re targeting holidaymakers now is the time to be out there selling. They are relaxed and ready to buy to make their holiday one to remember.
Having a marketing plan in place is the only way to achieve your business goals along with a content plan that you apply and following in your business.
Follow Jennifer Online'Make sure you have a pipeline of contacts that you're always working on converting.' Jennifer Macdonald-NethercottClick To Tweet
Plant the seed early on. Don’t directly talk about what you’re selling right away, but build to it. Show you’re experienced and you can empathise with your target audience’s situation. Demonstrate your knowledge and expertise.
Once you’ve built up engagement and interest, start to mention your product or service. Don’t try to cover everything it does in one post or email. Go big on each aspect of it and don’t be afraid to post or email about it lots. Most of all, don’t sell the product’s features. Sell the lifestyle it helps your audience to create.
Follow Kristina Online
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