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'Plant the seed early on. Don't directly talk about what you're selling right away, but build to it.'Click To Tweet

Facebook Ads

Laura Moore & Laura Davis – The Hub.

If you want to get ahead for the holiday season now is the time to invest in Facebook ads. First thing you’ll need to do is get your Facebook pixel in place (you might want to get your web developer to do this for you) and ensure all the event codes are firing correctly.

Next step is to start testing audiences so you’ll know which audiences work for your business and are ready to scale your budget during the peak sales period – you’ll have plenty of traffic to retarget when you start focusing on your holiday sales. Don’t leave the testing until that key sales period when you want to be getting the conversions.

Now is also the time to start testing your creative to see what resonates with your audience, while ensuring you can also use the winning creative in the peak sales period – start building that social proof now so you can re-use your best ads in future campaigns.

Finally now is the time to decide what offers you might be using during the key shopping dates (Black Friday etc) and think about whether those will be run to all your audiences, or just saved for retargeting campaigns. Plan these out now so you aren’t panicking a week before the event!

Follow The Lauras Online

'Start testing audiences so you’ll know which audiences work for your business and are ready to scale your budget during the peak sales period'Click To Tweet

Amanda Robinson, The Digital Gal

Start your Facebook advertising early.

Switching ads on to a cold audience in December is is like trying to scale Mount Everest on the busiest day of the year with no gear. It’s a bitter cold lesson to learn with your ad dollars.

Instead, start your advertising in September/October and slowly & steadily build up a warm audience of people who are more familiar with you. Come holiday sales time, retarget your warm audience with your sales ad.

Follow Amanda Online

'Switching ads on to a cold audience in December is is like trying to scale Mount Everest on the busiest day of the year with no gear.'Click To Tweet

Christine Gritmon

While most of the year I focus on organic content strategy, for the holiday season I strongly urge getting a good handle on Facebook ad targeting. There is so much noise out there that you want to make sure you’re really seen by the customers who most want what you’ve got.

Do pay attention to your organic analytics – what does well organically will also work well as an ad – but this is a time to get laser-focused on your ICAs and create highly targeted ads just for them.

You can get tremendous results for a tiny budget if you truly take care with your targeting.

'You can get tremendous results for a tiny budget if you truly take care with your targeting.'Click To Tweet

Your Website

Esther Ocampo – IPA Group

Sell using your website, Shopify or similar. Make sure all your links are working, update stock quantities especially for popular items to advise of limited stock or waiting times for new stock arriving.

Finally, make the purchasing process simple with very few clicks necessary to buy your products.

Follow Esther Online

'Make the purchasing process simple with very few clicks necessary to buy your products.'Click To Tweet

Email Marketing

Rob and Kennedy 

Send an email to segment your email subscribers based on the types of people they want to buy for. The holidays are about selling to buyers, not people buying for themselves.

Are they buying for young children? Segment them so you can send the most relevant toy suggestions. Maybe they’re buying for their parents, maybe don’t suggest sexy lingerie.

It’s so simple to do too: send an email out to everyone with different types of gifts, and segment them based on what they click.

Higher relevance means more people opening your emails, less unsubscribes and more sales. Ho ho hoorah!

Follow Rob & Kennedy Online

'Higher relevance means more people opening your emails, less unsubscribes and more sales. Ho ho hoorah!'Click To Tweet

Campaign Ideas

Sacha Liddiard – Think Outside The Bot

If you have an eCommerce business Create a ‘Gift Idea’ chatbot – Get the bot to suggest the best gift based on half a dozen questions or provide a personalised reply. Then convert it into a Holiday ‘Gift Idea’ chatbot in October

Follow Sacha Online

'If you have an eCommerce business Create a 'Gift Idea' chatbot - Get the bot to suggest the best gift based on half a dozen questions or provide a personalised reply.'Click To Tweet

Amber Leach – Business Coach

I am working on a sales-boosting initiative over the holidays for my wedding & family photography business, we are usually very busy with weddings during the summer holidays but this summer things aren’t so busy due to Covid-19! So we are offering all our previous clients from the past 2 years a special offer on all of our passive income print products including albums, prints and canvases.

We have a 15% off voucher and we use this incentive every holiday including summer, Christmas and Easter time, and always get an increase in sales when we email out each customer individually.

We find that people are at home a lot more taking annual leave, planning, getting the house in order etc. This is a time-limited offer until 31st August.

Follow Amber Online

'We have a 15% off voucher and we use this incentive every holiday including summer, Christmas and Easter time'Click To Tweet

Your Offering

Sarah Clay

During the holiday season, people’s focus shifts towards family and away from business.

The first piece of advice I would offer would be to think to yourself, what would make me buy my service during this time? The answer(s) to your question will vary depending on what you are selling but here are 3 tips to help you sell more during the holiday season:

Offer a deal or reduction in price and make it time-bound. So offer a reduction if you purchase by a certain time. If you’re offering a service, they don’t have to take the service now, that can be deferred, as long as you get payment – even a deposit.

Change your offering. Is there a way you can change your offering to suit someone on holiday?

Solve a different problem for your audience. Think about how your product or service could be used specifically during this season. What problems can your offering solve DURING the holiday season.

Follow Sarah Online

'Offer a deal or reduction in price and make it time-bound. So offer a reduction if you purchase by a certain time.'Click To Tweet

Haley Walden

Develop content support packages to help business owners delegate their content marketing tasks during the holidays.

Follow Haley Online

'Develop content support packages to help business owners delegate their content marketing tasks during the holidays.'Click To Tweet

Want a free,  1-hour online masterclass to help you implement your holiday digital marketing?

I’ll walk you step by step through the process on The Fabulous Festive Marketing Masterclass. It’s free, book your ticket here.

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