Instagram tests saving live to IGTV
- When you finish you can share to story and IGTV
- Get more people creating which will give them more ad space
- Makes sense
Instagram giftcards
- Add links to your profile and story stickers to sell gift cards
- Add other purchase options like delivery options
- Under ‘edit profile’
- This will be a lifesaver for some businesses
https://twitter.com/wongmjane/status/1243116772980473857
LinkedIn conversation ads
- Conversation is a big word for LinkedIn at the moment, remember they used it about stories
- Messenger ads with limited chatbot abilities
- Can add lead forms
- Message only sent when users are active on LinkedIn so you can get them straight into a conversation
https://about.fb.com/news/2020/03/coronavirus/#combating-misinformation-overview
Instagram testing disappearing text messages
Already had it for photos and videos
- Chats will be deleted as soon as you leave the chat
https://techcrunch.com/2020/03/19/instagram-disappearing-messages/
Facebook small business grants programme
- $100 million in grants and ad credits
- No further info yet apply at link below
- Shows us how we should nurture our customers at times like this
https://www.facebook.com/business/grants
Instagram removed unhelpful virus information
- Removing accounts from discover
- Removing misleading information from explore
- Down-ranking posts that talk about conspiracy theories and the like
- Don’t post about it unless sharing from a valid source
WhatsApp prompts people to get context to messages
- Misinformation is rife in private messaging.
- Users can seek more info on messages that have been forwarded multiple times
- Search google or YouTube for more information
https://techcrunch.com/2020/03/21/whatsapp-search-web-coronavirus/
Why are your Facebook content and ads getting flagged?
- Less human reviewers
- More stuff to review
- Bots get it wrong
https://about.fb.com/news/2020/03/coronavirus/#combating-misinformation-overview
How can businesses market themselves in this crisis
- Be sensitive to your customers need
- Think about how you can help your customers through this
- Not everyone is broke
- Don’t multiply your prices
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