The IGTV Button Has Gone – Digital Coffee 24th January 2020

This week on the Digital Coffee
Question: Do you use filters on Instagram?

🤯Facebook change their mind about WhatsApp ads

🔼Uploading to IGTV just got easier

🤳Are Insta filters over?

TikTok Self Serve Ads Are Here

• Apply for access
• Limited categories for your business to fit into (I want with training)
• Having influencers or recognizable faces featured in ads or making ads that feature a hashtag challenge helps drive engagement.
•  Any type of ad featuring content that seems native to TikTok performs better, he found.
• TikTok working on creator marketplace so you can partner with influencers
• It’s early days, not as robust as Facebook, Twitter, LinkedIn ads

https://getstarted.tiktok.com/

https://digiday.com/marketing/advertisers-see-early-promise-tiktoks-self-serve-ad-platform/

Uploading to IGTV just got easier

• Upload like a regular video
• Gives you option to add to IGTV
• Will this make more people use it?
• Also removing IGTV button as people rarely use it – Now find in feed, explore, profiles or the IGTV app
• Is there a future for IGTV?

https://www.adweek.com/digital/instagram-makes-it-easier-for-creators-to-upload-videos-to-igtv/

The story behind the removal of Instagram likes

• Adam Mosseri head of Insta – used to be in charge of Facebook Newsfeed
• Removal of likes named ‘Project Daisy’
• “Concerned about the unanticipated consequences of Instagram as approval arbiter.”
• Black Mirror (see Netflix) effected him
• “A post’s achievement of “thousands of likes” or “tens of thousands of likes” might still be public.”

https://www.nytimes.com/2020/01/17/business/instagram-likes.html

Facebook decide not to do WhatsApp ads afterall

• 2 weeks ago we talked about the introduction of WhatsApp ads
• Reports on Monday starting with the Wall Street Journal say that the WhatsApp team is dispanded
• Will probably try again…

https://wersm.com/facebook-wont-bring-more-ads-to-whatsapp-for-now/

Twitter wants your input into the Explore feed

• Tweet from the product designer Martin Craster
  Lots of helpful comments from what people love and hate in the Explore tan
• Makes you feel like Twitter cares
• Social media is a great place for getting ideas and feedback
• How can you foster this?
• Ask for ideas for content
• Ask for help
• What else?

https://twitter.com/martincraster/status/1219657864660299776

Filters are so over

• Report suggests filters will decrease likes
• “Perceived by other users as an ingenuine behavior because it reflects the intent to only present the ideal depiction of self.
• Definite trend away from filters and enhanced images
• Are you ready to go filterless?

https://www.socialmediatoday.com/news/new-report-suggests-that-adding-filters-to-your-instagram-selfies-could-res/570796/

Superpower – Canned Emails

• Stolen from Ann Handley’s newsletter
• Quick short email responses for all occasions
• Great for saving time and avoiding procrastination
• “Schedule phone call” – “Subject: Call this week?

Let’s get on a short call to talk about [ INSERT WHAT YOU WANT TO TALK ABOUT ]

What’s your availability like this week?

Thanks. I’m looking forward to our discussion!

http://www.cannedemails.com/#