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The IGTV Button Has Gone – Digital Coffee 24th January 2020

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This week on the Digital Coffee
Question: Do you use filters on Instagram?

🤯Facebook change their mind about WhatsApp ads

🔼Uploading to IGTV just got easier

🤳Are Insta filters over?

TikTok Self Serve Ads Are Here

  • Apply for access
  • Limited categories for your business to fit into (I want with training)
  • Having influencers or recognizable faces featured in ads or making ads that feature a hashtag challenge helps drive engagement.
  •  Any type of ad featuring content that seems native to TikTok performs better, he found.
  • TikTok working on creator marketplace so you can partner with influencers
  • It’s early days, not as robust as Facebook, Twitter, LinkedIn ads

https://getstarted.tiktok.com/

https://digiday.com/marketing/advertisers-see-early-promise-tiktoks-self-serve-ad-platform/

Uploading to IGTV just got easier

  • Upload like a regular video
  • Gives you option to add to IGTV
  • Will this make more people use it?
  • Also removing IGTV button as people rarely use it – Now find in feed, explore, profiles or the IGTV app
  • Is there a future for IGTV?

https://www.adweek.com/digital/instagram-makes-it-easier-for-creators-to-upload-videos-to-igtv/

The story behind the removal of Instagram likes

  • Adam Mosseri head of Insta – used to be in charge of Facebook Newsfeed
  • Removal of likes named ‘Project Daisy’
  • “Concerned about the unanticipated consequences of Instagram as approval arbiter.”
  • Black Mirror (see Netflix) effected him
  • “A post’s achievement of “thousands of likes” or “tens of thousands of likes” might still be public.”

https://www.nytimes.com/2020/01/17/business/instagram-likes.html

Facebook decide not to do WhatsApp ads afterall

  • 2 weeks ago we talked about the introduction of WhatsApp ads
  • Reports on Monday starting with the Wall Street Journal say that the WhatsApp team is dispanded
  • Will probably try again…

https://wersm.com/facebook-wont-bring-more-ads-to-whatsapp-for-now/

Twitter wants your input into the Explore feed

  • Tweet from the product designer Martin Craster
    Lots of helpful comments from what people love and hate in the Explore tan
  • Makes you feel like Twitter cares
  • Social media is a great place for getting ideas and feedback
  • How can you foster this?
  • Ask for ideas for content
  • Ask for help
  • What else?

https://twitter.com/martincraster/status/1219657864660299776

Filters are so over

  • Report suggests filters will decrease likes
  • “Perceived by other users as an ingenuine behavior because it reflects the intent to only present the ideal depiction of self.
  • Definite trend away from filters and enhanced images
  • Are you ready to go filterless?

https://www.socialmediatoday.com/news/new-report-suggests-that-adding-filters-to-your-instagram-selfies-could-res/570796/

Superpower – Canned Emails

  • Stolen from Ann Handley’s newsletter
  • Quick short email responses for all occasions
  • Great for saving time and avoiding procrastination
  • “Schedule phone call” – “Subject: Call this week?

Let’s get on a short call to talk about [ INSERT WHAT YOU WANT TO TALK ABOUT ]

What’s your availability like this week?

Thanks. I’m looking forward to our discussion!

http://www.cannedemails.com/#

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

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  16. Amanda Webb - Spiderworking says

    TikTok Self Serve Ads Are Here
    * Apply for access
    * Limited categories for your business to fit into (I want with training)
    * Having influencers or recognizable faces featured in ads or making ads that feature a hashtag challenge helps drive engagement.
    * Any type of ad featuring content that seems native to TikTok performs better, he found.
    * TikTok working on creator marketplace so you can partner with influencers
    * It’s early days, not as robust as Facebook, Twitter, LinkedIn ads
    https://getstarted.tiktok.com/
    https://digiday.com/marketing/advertisers-see-early-promise-tiktoks-self-serve-ad-platform/

  18. Amanda Webb - Spiderworking says

    The story behind the removal of Instagram likes
    * Adam Mosseri head of Insta – used to be in charge of Facebook Newsfeed
    * Removal of likes named ‘Project Daisy’
    * “Concerned about the unanticipated consequences of Instagram as approval arbiter.”
    * Black Mirror (see Netflix) effected him
    * “A post’s achievement of “thousands of likes” or “tens of thousands of likes” might still be public.”
    https://www.nytimes.com/2020/01/17/business/instagram-likes.html

  22. Amanda Webb - Spiderworking says

    Superpower – Canned Emails
    * Stolen from Ann Handley’s newsletter
    * Quick short email responses for all occasions
    * Great for saving time and avoiding procrastination
    * “Schedule phone call” – “Subject: Call this week?
    Let’s get on a short call to talk about [ INSERT WHAT YOU WANT TO TALK ABOUT ]
    What’s your availability like this week?
    Thanks. I’m looking forward to our discussion!
    http://www.cannedemails.com/#