Facebook World Domination – Digital Coffee 17th January 2020

This week on the Digital Coffee

➿Boomerang gets an upgrade

👁️Facebooks Lookalike audiences are changing

📩Instagram DMs on the web

New Boomerang Effects For Insta Stories

• Slo Mo
• Echo
• Duo
• Create your Boomerang and then edit
• Trim
• Choose effect
• Add filters to boomerang (is that new?)
• Not included in the stand alone app yet

https://www.socialmediatoday.com/news/instagram-adds-new-boomerang-modes-and-capability-to-trim-boomerang-loops/570248/

Instagram testing DMs on Desktop

• On the Instagram Desktop web
• Paper aeroplane symbol in tool bar
• Useful for marketers
• Definitely no longer a mobile only app
• Do you have it yet?
• When you reach people on desktop are you reaching them when they are more likely to take action? Not on the move?

https://twitter.com/instagram/status/1217122528755240960

Top Downloaded apps of Q4 2019 are all about Facebook

• Report by Sensor Tower
• WhatsApp wins, then TikTok, then Messenger, Facebook & Instagram
• Still crucial places to market in 2020
• TikTok is massive
• Twitter features for iPhone uses but not for Android

https://go.sensortower.com/Q4-2019-Data-Digest.html

Instagram is hiding heavily photoshopped images

• As ‘false information’
• Spotted by photographer that digital art image was hidden
• Can be a result as reports from users
• But also ‘technology’ and human fact checkers
• Flagged as ‘fake’ so you have to click to see and removed from hashtag searches

https://petapixel.com/2020/01/13/instagram-is-now-hiding-photoshopped-photos/

LinkedIn officially announces new Pages features

• For business pages
• Live streaming (you still have to apply)
• Invite connections
• Toggle between personal and business profile

https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new-features-invite-to-follow-linkedin-live

TikTok to add curated feed

• Safe space where disturbing content doesn’t live
• In the hope that advertisers will embrace it
• Hmmm

https://www.ft.com/content/e1e6baf6-34ba-11ea-a6d3-9a26f8c3cba4

Facebook lookalike audience changes

• No longer country specific
• Older lookalike audiences you are currently using will be replaced
• No longer see estimated audience size
• Read Charlie’s article on SM Examiner for more tips including
• Create audience of people who purchased twice

https://www.socialmediaexaminer.com/facebook-lookalike-audience-changes-what-marketers-need-know/

Superpower – Yay Text

• Text styling for social
• Bold, strikethrough, italics, bubble text

https://yaytext.com/