This week on the Digital Coffee
➿Boomerang gets an upgrade
👁️Facebooks Lookalike audiences are changing
📩Instagram DMs on the web
New Boomerang Effects For Insta Stories
- Slo Mo
- Echo
- Duo
- Create your Boomerang and then edit
- Trim
- Choose effect
- Add filters to boomerang (is that new?)
- Not included in the stand alone app yet
Instagram testing DMs on Desktop
- On the Instagram Desktop web
- Paper aeroplane symbol in tool bar
- Useful for marketers
- Definitely no longer a mobile only app
- Do you have it yet?
- When you reach people on desktop are you reaching them when they are more likely to take action? Not on the move?
https://twitter.com/instagram/status/1217122528755240960
Top Downloaded apps of Q4 2019 are all about Facebook
- Report by Sensor Tower
- WhatsApp wins, then TikTok, then Messenger, Facebook & Instagram
- Still crucial places to market in 2020
- TikTok is massive
- Twitter features for iPhone uses but not for Android
https://go.sensortower.com/Q4-2019-Data-Digest.html
Instagram is hiding heavily photoshopped images
- As ‘false information’
- Spotted by photographer that digital art image was hidden
- Can be a result as reports from users
- But also ‘technology’ and human fact checkers
- Flagged as ‘fake’ so you have to click to see and removed from hashtag searches
https://petapixel.com/2020/01/13/instagram-is-now-hiding-photoshopped-photos/
LinkedIn officially announces new Pages features
- For business pages
- Live streaming (you still have to apply)
- Invite connections
- Toggle between personal and business profile
TikTok to add curated feed
- Safe space where disturbing content doesn’t live
- In the hope that advertisers will embrace it
- Hmmm
https://www.ft.com/content/e1e6baf6-34ba-11ea-a6d3-9a26f8c3cba4
Facebook lookalike audience changes
- No longer country specific
- Older lookalike audiences you are currently using will be replaced
- No longer see estimated audience size
- Read Charlie’s article on SM Examiner for more tips including
- Create audience of people who purchased twice
https://www.socialmediaexaminer.com/facebook-lookalike-audience-changes-what-marketers-need-know/
Superpower – Yay Text
- Text styling for social
- Bold, strikethrough, italics, bubble text
Do you access Instagram from desktop?
Hi Amanda, managed to set time aside today to join you. I’d like to access instagram more from laptop/desktop. I am only starting out on instagram – late to the insta-party 🙂
Morning Amanda! I’m drinking actual coffee. I do access Insta from desktop, but find it frustrating. Trying to get away from too much phone use as I’m getting RSI (repetitive strain!)
Thank you Amanda for today. Could you link the Yatext website here too. Hopefully see you next week.
New Boomerang Effects For Insta Stories
* Slo Mo
* Echo
* Duo
* Create your Boomerang and then edit
* Trim
* Choose effect
* Add filters to boomerang (is that new?)
* Not included in the stand alone app yet
https://www.socialmediatoday.com/news/instagram-adds-new-boomerang-modes-and-capability-to-trim-boomerang-loops/570248/
Instagram testing DMs on Desktop
* On the Instagram Desktop web
* Paper aeroplane symbol in tool bar
* Useful for marketers
* Definitely no longer a mobile only app
* Do you have it yet?
* When you reach people on desktop are you reaching them when they are more likely to take action? Not on the move?
https://twitter.com/instagram/status/1217122528755240960
Top Downloaded apps of Q4 2019 are all about Facebook
* Report by Sensor Tower
* WhatsApp wins, then TikTok, then Messenger, Facebook & Instagram
* Still crucial places to market in 2020
* TikTok is massive
* Twitter features for iPhone uses but not for Android
https://go.sensortower.com/Q4-2019-Data-Digest.html
Instagram is hiding heavily photoshopped images
* As ‘false information’
* Spotted by photographer that digital art image was hidden
* Can be a result as reports from users
* But also ‘technology’ and human fact checkers
* Flagged as ‘fake’ so you have to click to see and removed from hashtag searches
https://petapixel.com/2020/01/13/instagram-is-now-hiding-photoshopped-photos/
LinkedIn officially announces new Pages features
* For business pages
* Live streaming (you still have to apply)
* Invite connections
* Toggle between personal and business profile
https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new-features-invite-to-follow-linkedin-live
TikTok to add curated feed
* Safe space where disturbing content doesn’t live
* In the hope that advertisers will embrace it
* Hmmm
https://www.ft.com/content/e1e6baf6-34ba-11ea-a6d3-9a26f8c3cba4
Facebook lookalike audience changes
* No longer country specific
* Older lookalike audiences you are currently using will be replaced
* No longer see estimated audience size
* Read Charlie’s article on SM Examiner for more tips including
* Create audience of people who purchased twice
https://www.socialmediaexaminer.com/facebook-lookalike-audience-changes-what-marketers-need-know/
Superpower – Yay Text
* Text styling for social
* Bold, strikethrough, italics, bubble text
https://yaytext.com/bubble-text/
Thanks so much for joining me Sharon. Here’s the Yay Text site: https://yaytext.com
On replay drinking glass of red wine
Mary Mchugh ohhh nice