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Facebook World Domination – Digital Coffee 17th January 2020

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This week on the Digital Coffee

➿Boomerang gets an upgrade

👁️Facebooks Lookalike audiences are changing

📩Instagram DMs on the web

New Boomerang Effects For Insta Stories

  • Slo Mo
  • Echo
  • Duo
  • Create your Boomerang and then edit
  • Trim
  • Choose effect
  • Add filters to boomerang (is that new?)
  • Not included in the stand alone app yet

https://www.socialmediatoday.com/news/instagram-adds-new-boomerang-modes-and-capability-to-trim-boomerang-loops/570248/

Instagram testing DMs on Desktop

  • On the Instagram Desktop web
  • Paper aeroplane symbol in tool bar
  • Useful for marketers
  • Definitely no longer a mobile only app
  • Do you have it yet?
  • When you reach people on desktop are you reaching them when they are more likely to take action? Not on the move?

https://twitter.com/instagram/status/1217122528755240960

Top Downloaded apps of Q4 2019 are all about Facebook

  • Report by Sensor Tower
  • WhatsApp wins, then TikTok, then Messenger, Facebook & Instagram
  • Still crucial places to market in 2020
  • TikTok is massive
  • Twitter features for iPhone uses but not for Android

https://go.sensortower.com/Q4-2019-Data-Digest.html

Instagram is hiding heavily photoshopped images

  • As ‘false information’
  • Spotted by photographer that digital art image was hidden
  • Can be a result as reports from users
  • But also ‘technology’ and human fact checkers
  • Flagged as ‘fake’ so you have to click to see and removed from hashtag searches

https://petapixel.com/2020/01/13/instagram-is-now-hiding-photoshopped-photos/

LinkedIn officially announces new Pages features

  • For business pages
  • Live streaming (you still have to apply)
  • Invite connections
  • Toggle between personal and business profile

https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new-features-invite-to-follow-linkedin-live

TikTok to add curated feed

  • Safe space where disturbing content doesn’t live
  • In the hope that advertisers will embrace it
  • Hmmm

https://www.ft.com/content/e1e6baf6-34ba-11ea-a6d3-9a26f8c3cba4

Facebook lookalike audience changes

  • No longer country specific
  • Older lookalike audiences you are currently using will be replaced
  • No longer see estimated audience size
  • Read Charlie’s article on SM Examiner for more tips including
  • Create audience of people who purchased twice

https://www.socialmediaexaminer.com/facebook-lookalike-audience-changes-what-marketers-need-know/

Superpower – Yay Text

  • Text styling for social
  • Bold, strikethrough, italics, bubble text

https://yaytext.com/

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

ga4 phrase book graphic

 

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Comments

  2. Sharon Hearty says

    Hi Amanda, managed to set time aside today to join you. I’d like to access instagram more from laptop/desktop. I am only starting out on instagram – late to the insta-party 🙂

  3. Kyra Fingleton says

    Morning Amanda! I’m drinking actual coffee. I do access Insta from desktop, but find it frustrating. Trying to get away from too much phone use as I’m getting RSI (repetitive strain!)