This week on the Digital Coffee
➿Boomerang gets an upgrade
👁️Facebooks Lookalike audiences are changing
📩Instagram DMs on the web
New Boomerang Effects For Insta Stories
- Slo Mo
- Echo
- Duo
- Create your Boomerang and then edit
- Trim
- Choose effect
- Add filters to boomerang (is that new?)
- Not included in the stand alone app yet
Instagram testing DMs on Desktop
- On the Instagram Desktop web
- Paper aeroplane symbol in tool bar
- Useful for marketers
- Definitely no longer a mobile only app
- Do you have it yet?
- When you reach people on desktop are you reaching them when they are more likely to take action? Not on the move?
https://twitter.com/instagram/status/1217122528755240960
Top Downloaded apps of Q4 2019 are all about Facebook
- Report by Sensor Tower
- WhatsApp wins, then TikTok, then Messenger, Facebook & Instagram
- Still crucial places to market in 2020
- TikTok is massive
- Twitter features for iPhone uses but not for Android
https://go.sensortower.com/Q4-2019-Data-Digest.html
Instagram is hiding heavily photoshopped images
- As ‘false information’
- Spotted by photographer that digital art image was hidden
- Can be a result as reports from users
- But also ‘technology’ and human fact checkers
- Flagged as ‘fake’ so you have to click to see and removed from hashtag searches
https://petapixel.com/2020/01/13/instagram-is-now-hiding-photoshopped-photos/
LinkedIn officially announces new Pages features
- For business pages
- Live streaming (you still have to apply)
- Invite connections
- Toggle between personal and business profile
TikTok to add curated feed
- Safe space where disturbing content doesn’t live
- In the hope that advertisers will embrace it
- Hmmm
https://www.ft.com/content/e1e6baf6-34ba-11ea-a6d3-9a26f8c3cba4
Facebook lookalike audience changes
- No longer country specific
- Older lookalike audiences you are currently using will be replaced
- No longer see estimated audience size
- Read Charlie’s article on SM Examiner for more tips including
- Create audience of people who purchased twice
https://www.socialmediaexaminer.com/facebook-lookalike-audience-changes-what-marketers-need-know/
Superpower – Yay Text
- Text styling for social
- Bold, strikethrough, italics, bubble text
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
