This week on the Digital Coffee
📉Say goodbye to Audience insights from Twitter
🖼️Instagram growth is slowing
💰WhatsApp ads are on the way
Twitter to remove audience insights
- Gives you demographic data and more about your followers
- Knowing this information is crucial to marketers
- Will it replace it with something (conversation insights)?
- The audience insights are hard to read and not the best. A replacement would be fab, no replacement would be pants
You can no longer monetise videos for kids on YouTube
- Announced last year came into effect on 6 Jan
- You will need to mark videos as for kids or not for kids
- If for kids youtube won’t “serve personalised ads or support features such as comments, Stories, live chat, notification bell”
- Due to concerns raised to us by the U.S. Federal Trade Commission (FTC).
- Change your channel settings to ensure you have it set up correctly
Personalised Bitmoji TV on Snapchat
- Your Avatar and that of your friends will appear in animated adventures
- Will be interesting to see how it works. What I’m imagining is a set story with your avatars as the star
- See video clip
- Could give an ongoing boost to Snapchat
https://techcrunch.com/2019/12/28/bitmoji-tv-snapchat/
Ads are coming to WhatsApp in 2020
- Users aren’t happy
- WhatsApp messaging could be a big trend for business in 2020 – think chatbots
https://twitter.com/MattNavarra/status/1130811380590895104
Instagram growth is slowing
- Older users not adopting the channel
- Could the complexity be scaring people away?
- Could younger people be migrating to TikTok and Twitter?
- Instagram is still huge, just not growing as fast as expected
New Page Management History For Facebook Page Admins
- Page Roles (additions, removals, or permissions changes)
- Page Settings (age/country restrictions, page name/username, contact information)
- Business Manager relationships (new Business Manager claims ownership, Business Manager access removed)
- Business Manager invitations to access the Page (accepted or rejected)
- Confirmed Page Owner (additions or updates)
- Group relationships (Pages creates, joins, or leaves a group; note this will NOT trigger notifications)
https://www.facebook.com/help/435652350461228
Facebook Trends Report
These are the key trends they identified:
- Going Green – Thrift, food and beekeeping are on the agenda
- New Channels – Podcasts are still growing in popularity and interestingly TV shows and films are releasing companion podcasts.
- Getting hands-on – People are doing stuff in the real world. The maker community is growing as is gardening and hiking
- Back to basics – Being less complex in our routines and processes
- Make every day moments special – A trend towards baths and mindfulness
https://www.facebook.com/business/news/insights/2020-topics-and-trends-report
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