New Year’s Resolutions are made to be broken. You know it, a few days into the new year and you’ll already be wondering how you can keep up with all the things you promised yourself.
It’s worse when it’s a resolution for your business. Keeping or breaking it could be the difference between profit and… no profit.
Knowing that resolutions are so fragile how can you set realistic ones that will stick, even after January is just a memory?
The 3-word thing
I’ve been hearing about the ‘3 Words for A Year’ thing for the last few years.
As is my habit, I thought it was some airy-fairy hippy stuff that had no grounding in the real world of business. But I’ve had a change of heart and I’m convinced.
Didn’t you ask me to create 3 words before?
It turns out this 3-word thing isn’t just for the new year and you’re right, I asked you to come up with 3 words to define your brand in a previous post.
But this 3-word thing is different.
Right… so what is THIS 3-word thing?
I believe the idea started with one of my heroes Chris Brogan.
He recommends choosing 3 words that will help you shape your choices and actions for the year. By defining your vision for your business you will stay focussed and grow.
Think about it:
Every time you feel like you are wasting your time marketing your business you can check yourself against your 3 words.
When you are plotting a marketing campaign, you can check it fits your 3-word strategy.
If you are facing a big decision, your 3 words will help you make the right choice for your business. (I’ll explain how shortly).
The rules are:
You must choose 3 words, not 2, 4, 1 or any other. Chris says it doesn’t work otherwise (you can see why I thought it was airy-fairy)
The words should be 3 individual words, don’t try to make a sentence or include words like ‘and’ or ‘it’, that’s cheating.
My 3 words
Consistency – I want to be known for showing up every time. It also means my marketing activities will keep driving leads even when I’m busy with clients or out of the office.
Visibility – It’s mad but not everyone knows who I am. People need to know me before they buy from me.
Focus – I used this word last year and it’s helped me grow my business and feel good about the work I do. I want to build on that.
How do you apply the 3-word thing?
I promised you some examples so here we go:
Consistency: Will the new project have a knock-on effect on my consistency? If yes how can I manage this? Is it important enough to ditch an existing project or social network for?
Visibility: Will this project add to my online visibility?
Focus: Is the project on point? Or is it sending me spinning in a new direction?
- Will this boost my visibility?
- Will this take the focus off my main work?
- Will this force me to be less consistent with my own content?
Now you know the reasoning go find your own 3 words.
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